Marketing Generalist

Company Overview

Prime Line, the Hard Goods Division of S&S Activewear, is a premier provider of promotional products, and accessories, offering a diverse range of customizable solutions for businesses and organizations. With a steadfast commitment to innovation, quality, and service, Prime Line helps brands create lasting impressions. For more information, visit primeline.com

About the Role:

This highly strategic and hands-on role will focus on creating, executing, and optimizing demand generation programs that fuel the sales pipeline, enhance brand awareness, and maximize our distributor tools. The ideal candidate is a results-driven marketer with a deep understanding of B2B marketing, the promotional product space, digital demand generation, multichannel campaign execution, and platform optimization. This role requires strong collaboration within the marketing team and across departments, including sales, product management, and e-commerce.

Key Responsibilities:

35% Web Merchandising & Content Optimization:

• Strategically merchandise products on 3rd party platforms and primeline.com to maximize visibility and drive conversions.
• Optimize product listings with compelling copy, accurate information, and effective web bullets to enhance the customer experience.
• Manage and update website content to reflect current promotions, product launches, and seasonal initiatives.

35% Distributor Tools Management:

• Establish and manage a robust pay-for-placement (click) strategy with our different 3rd industry-only platforms.
• Monitor and ensure that the customer interaction with Prime Line is seamless throughout the platforms by consistently reviewing, reporting on, and auditing our products.
• Develop keyword/SEO strategy for primeline.com as well as the industry tools.
• Partner cross-functionally with marketing, IT (EDI), and sales to identify opportunities and develop promotional plans driving to overarching business goals related to distributor tools.

10% Web Data, Image & Photography Management:

• Oversee the management and organization of product imagery, ensuring high-quality visuals are used across all platforms.
• Coordinate product photography shoots, including planning, execution, and post-production, to create visually appealing content.
• Maintain digital asset management of images.
• Ensure that all images and date is QAd and complete

10% Lead Nurturing & Sales Enablement:

• Create and execute lead nurturing workflows that guide prospects through the buyer journey.
• Work closely with the sales team to develop marketing assets and tools that support lead conversion, including sales collateral, presentations, and targeted email campaigns.
• Implement marketing automation best practices to enhance lead scoring, segmentation, and personalization.

10% Performance Analytics & Optimization:

• Track, analyze, and report on key demand generation metrics, including lead volume, conversion rates, and ROI, as well as platform performance metrics.
• Leverage data insights to refine campaigns, improve audience targeting, optimize marketing spend, and maximize platform effectiveness.
• Utilize A/B testing and other methodologies to enhance marketing performance and engagement rates.

Cross-Functional Collaboration:

• Partner with the e-commerce team to drive online demand and improve customer acquisition strategies.
• Work with product management to align marketing campaigns with key product initiatives and differentiators.
• Support trade show and event marketing efforts to maximize brand exposure and lead generation opportunities.

Qualifications & Experience:

• 5 years of experience in the promotional product space, B2B marketing, demand generation, growth marketing roles, and/or platform management.
• Working knowledge of photoshop and illustrator
• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
• Proven track record of executing successful demand generation programs and platform optimization strategies that drive measurable results.
• Ability to translate data insights into actionable strategies to improve campaign and platform effectiveness.
• Excellent project management and communication skills, with the ability to collaborate across teams.
• Expert at translating target understanding and market insight into clear product positioning and benefit-centered messaging and execution.
• Fiercely detail-oriented with the ability to prioritize short-term needs and long-term planning.
• Highly strategic, but also strong at execution.
• Has an instinctive ability to work effectively across the company and across departments.
• Entrepreneurial approach: nimble, flexible, responsive to changes in the market.
• Reliably capable of critical thinking and having original ideas.
• Driven, strong work ethic.

Why Join Us?

• Opportunity to lead demand generation and distributor tool optimization efforts for a well-established and growing brand.
• A dynamic, collaborative team environment that values creativity, data-driven decision-making, and innovation.
• Competitive salary, benefits, and professional development opportunities.

If youre passionate about driving demand, optimizing marketing performance, and collaborating with cross-functional teams, wed love to hear from you! Apply today and help Prime Line accelerate its growth!

Benefits

We offer competitive pay and a comprehensive benefits package to those who qualify. This may include:

• Medical, dental, vision and life insurance.
• Employee Assistance Program (EAP).
• Flexible Spending Account (FSA).
• 401(k)with company match.
• Company-paid Life Insurance and Short-Term Disability Insurance.
• Paid Time Off (Holidays, Vacation, and Personal/Sick).
• Employee Purchasing Program.
• Career Development and Tuition Reimbursement

S & S| Prime is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. For more information about our commitment to equal employment opportunity, please review EEO is the Law EEO is the Law Poster Supplement. S & S | Prime Line participates in the E-Verify program. Please click below to learn more about the E-Verify program. E-Verify Participation Poster (English and Spanish) Right to Work Poster .