What are the responsibilities and job description for the Digital Advertising Specialist position at AlphaGraphics?
Benefits : 401(k) matching Health insurance Paid time off We are seeking a talented, results-driven Digital Advertising Specialist with 3-6 years of experience to drive our national and local online advertising efforts for the AlphaGraphics and PostNet brands. The ideal candidate will have the expertise to research individual markets; craft compelling ad copy; set up, execute, and optimize successful advertising campaigns across various digital platforms; and report on performance KPIs and ROI.Key ResponsibilitiesThe Digital Advertising Specialist will utilize their skills in the following areas to run national advertising campaigns focused on brand awareness, as well as work with individual AlphaGraphics and PostNet centers to deploy local advertising campaigns that drive leads in their market.Market Research : Conduct in-depth market research to understand the target audiences, competition, and industry trends.Identify market opportunities and develop advertising strategies tailored to geography, sales focus, and market segment.Ad Copywriting : Create persuasive and eye-catching ad copy for digital advertising campaigns, ensuring the messaging aligns with marketing objectives.Craft ad content that resonates with the target audience and adheres to the brand's tone and style.Campaign Setup : Set up and configure advertising campaigns on various digital advertising platforms : primarily Google Ads (Search, Display, PMAX), but potentially Meta Ads, LinkedIn Ads, and others as well.Define and recommend campaign parameters, including budget, targeting, ad placements, and scheduling.Campaign Execution : Monitor and optimize ongoing advertising campaigns to achieve performance goals and objectives.A / B test ad variations, analyze results, and make data-driven adjustments to improve campaign performance.Keyword & Audience Research : Perform keyword research to identify relevant keywords for search engine advertising campaigns.Implement keyword strategies to enhance ad visibility and click-through rates.Conduct comprehensive audience research to identify key demographics, interests, and online behavior, enabling precise ad targeting and personalized messaging.Utilize data analysis and market segmentation to create audience personas, ensuring ad campaigns resonate with specific customer segments, leading to higher engagement and conversions.Ad Creative : Collaborate with writers, designers, and creative teams to develop visually engaging ad creatives, including images, videos, and ad formats.Ensure ad creative complies with platform guidelines and best practices.Analytics & Reporting : Track, analyze, and report on the performance of advertising campaigns using analytics and reporting tools.Effectively use attribution modeling and conversion metrics to demonstrate campaign performance and ROI.Provide insights and recommendations to improve ROI and reach campaign goals.QualificationsBachelor's degree in Marketing, Advertising, Business, or a related field.Proven capabilities in digital advertising with 3-6 years experience setting up and managing campaigns.Exceptional ad copywriting skills with a flair for actionable, audience-focused messaging.Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.Strong understanding of keyword research and SEO principles.Data-driven mindset with the ability to analyze campaign metrics and optimize for success with an open-minded approach to rapidly changing technologies.Excellent organizational and project management skills to handle multiple campaigns for both the national brands and individual AlphaGraphics and PostNet centers.Strong problem-solving skills and attention to detail.Proficiency in advertising analytics and reporting tools.Quick learner with the capacity to adapt to new tools and technologies.Self-motivated and able to work both independently and collaboratively in a fast-paced environment.Understanding of small business operations and franchise industry marketing is beneficial.Certifications in digital advertising, if available.Graphic design and media skills are a plus.Flexible work from home options available. Compensation : $60,000.00 - $70,000.00 per year We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.At PostNet and AlphaGraphics, we offer careers for everyone! Whether you are just starting out, looking for that next great growth opportunity, or seeking a change, we have exciting roles to suit you. We pride ourselves on our training programs in management, sales, operations, print, signs, design, and marketing. Join us with or without experience, and we will succeed together as a team!We invite EVERYONE to apply!
- PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.
Salary : $60,000 - $70,000
