What are the responsibilities and job description for the Alphalion is hiring: Creative Strategist in Miami position at Alphalion?
Job Description
Job Description
Who Are We :
Alpha Lion stands at the forefront of sports nutrition, not just as a company but as a movement towards embracing the "Superhuman" ethos, championing the relentless pursuit of personal excellence.
With a track record of explosive growth, including a 100% YOY increase for six consecutive years and recognition as one of America's fastest-growing companies, we stand as a testament to what it means to push beyond limits.
Our mission is clear : to unlock the limitless potential within every individual. We believe in the power of relentless self-improvement, resilience, and the courage to continuously seek a better version of ourselves. Through our best-in-class products, we don't just fuel the body; we inspire the spirit of personal excellence.
Join us in embracing the adventure of becoming superhuman, where every product we craft is a step towards surpassing the ordinary and exploring the extraordinary potential within us all.
The Opportunity :
As the Creative Strategist, your mission is to craft cutting-edge static and video ads that resonate with our target audience, enhance brand awareness, and drive growth across Meta and other paid channels. Combining creative vision with data-driven insights, you will lead the development and refinement of ad campaigns to meet key performance goals such as ROAS. Your ability to innovate, collaborate cross-functionally, and optimize creative strategies based on performance analytics is critical to achieving the company's growth objectives.
Responsibilities :
- Conduct in-depth research on consumer trends and competitor campaigns to inform creative strategies. Identify opportunities to differentiate and optimize our ads.
- Build and refine customer personas based on data, identifying key pain points and desires to guide content creation.
- Present new creative angles during weekly ideation calls and continuously iterate based on performance data to unlock new winning campaigns.
- Craft clear, detailed briefs and scripts that align with campaign objectives, collaborating with directors and producers to ensure feasible execution.
- Establish and manage a pipeline of creative talent, delivering briefs, and scripts. QA raw assets and ensure proper filing and naming conventions for final assets.
- Regularly analyze campaign performance, refine creative assets, and participate in performance review meetings to ensure data-driven improvements.
- Work with teams across Production, Post-Production, and other departments to ensure seamless communication and alignment during campaign development.
- Evaluate and refine creative processes, introducing tools and technologies to streamline workflow and enhance efficiency.
Requirements : Traits :
Skills & competencies :
Additional Information :
Monthly Employee Product Stipend / 120 hours PTO per year / PTO on your birthday & PTO Quality life event
Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you're the best fit for the job. (Yes, we really read them!)
Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.
