What are the responsibilities and job description for the Marketing Manager position at AlphaX RE Capital?
Marketing Manager Job Description
Job Summary
AlphaX RE Capital is seeking a highly motivated and experienced Marketing Manager to lead our marketing efforts. As the Marketing Manager, you will develop and execute comprehensive marketing strategies to elevate our brand presence, drive business growth, and engage our target audience.
Key Responsibilities
- Lead Generation: via all channels, both online via social media and/or in-person events
- Develop and execute marketing strategies aligned with business objectives
- Oversee the marketing department, providing guidance and performance management
- Manage marketing budgets and allocate resources effectively
- Track and analyze campaign performance and recommend optimizations
- Lead and manage multiple projects and events focused on generating leads
- Ensure the company's positive image is maintained through consistent messaging
Video Production
- Oversee the creation of engaging video content
- Collaborate on video content strategies and ensure high-quality production
Content Creation & Social Media Management
- Lead and manage small social media projects and campaigns
- Oversee social media engagement and performance analysis
- Develop and execute content marketing strategies across platforms (WeChat,Xiaohongshu/Wechat Channels, LinkedIn, Instagram, Facebook)
Event Marketing
- Plan and execute online and offline marketing events
- Manage event logistics, including venue and vendor coordination
- Handle event guest communication (invitations, reminders, follow-ups)
- Evaluate event ROI and suggest improvements
Email Marketing
- Develop and execute email marketing campaigns
- Manage email lists and analyze campaign performance
Branding & Communications
- Maintain and enhance brand identity and messaging
- Oversee public relations and media relations
Qualifications
- Bachelor's degree or higher in Marketing, Communications, Business Administration, or a related field
- Proven experience (3 years preferred) in a marketing management role, preferably in the real estate or finance industry
- Demonstrated ability to develop and execute successful marketing strategies
- Strong understanding of digital marketing, social media marketing, content marketing, email marketing, and event management
- Experience managing marketing budgets and teams
- Ability to lead and manage multiple projects and teams effectively
- Strong analytical, problem-solving, and decision-making and leadership skills
- Ability to work independently and lead small social media projects
- Experience managing multiple brands within a large organization
- Proficiency in marketing software and Microsoft Office Suite
- Ability to work in person at our Cupertino office
- Real estate and finance experience is a plus
- Bilingual in Mandarin - Fluent in Speaking and Writing is A MUST
Application Requirement
To apply, please submit your resume along with any marketing or event planning proposals you have led or created in the past. We encourage you to showcase your portfolio or any relevant achievements in a single document.
Benefits
- Visa Sponsorship: We offer support for OPT, CPT, and H1B visas
- Free Meals: Enjoy a complimentary company-provided lunch
- Work Environment: Thrive in a relaxed and youthful work environment surrounded by talented young professionals
