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Sr. Marketing Content Specialist

Alpine IQ
Denver, CO Full Time
POSTED ON 2/15/2025
AVAILABLE BEFORE 4/22/2025

About Alpine IQ

Alpine IQ was founded in 2019. At its inception, Alpine IQ developed a groundbreaking tool to manage customer data compliance across multi-state / provincial regulatory environments. This concept later sprouted organically into a full suite of tools to protect, segment, promote, and sync consumer experiences both in-store and online. The Alpine product lineup includes many components that work seamlessly together on top of high-risk industry specific 3rd parties to power loyalty systems, mobile apps, marketing, point of sale, marketing messaging automation, referral programs, store review automation, in-store screens, and more.

About the role

We are seeking a Senior Content Marketing Specialist to lead the creation and execution of advanced content strategies that drive customer engagement, enhance brand authority, and support acquisition and retention initiatives. This is an exciting opportunity to bring your strategic thinking, exceptional content creation skills, and collaborative mindset to a high-growth SaaS company.

What you"ll do

Content Marketing :

  • Lead the development and execution of comprehensive content strategies aligned with Alpine IQ's brand voice, business goals, and SaaS industry standards.
  • Create high-quality, engaging, and data-driven content across formats such as blog posts, white papers, case studies, webinars, and social media campaigns.
  • Collaborate with marketing, product, customer support, and sales teams to develop impactful content that aligns with the buyer's journey and resonates with target audiences.
  • Oversee and manage content calendars to ensure timely publication, campaign alignment, and effective distribution.
  • Analyze content performance metrics and provide actionable insights to optimize strategies, maximize reach, and improve conversion rates.

CRM & Email Marketing :

  • Plan and oversee the implementation of CRM-related content initiatives, ensuring accurate and impactful communication with diverse audience segments.
  • Provide feedback and direction to the Jr. Content Specialist and Sales Enablement Manager to execute and optimize email marketing campaigns, with a focus on personalization, audience segmentation, and customer engagement.
  • Direct the monitoring and analysis of CRM metrics, such as email open rates, click-through rates, and customer retention, to inform strategies and maximize ROI.

    • Qualifications

    Skills & Competencies :

  • Exceptional writing, editing, and storytelling abilities with a keen eye for detail.
  • Expertise in content marketing best practices, including SEO, keyword research, and analytics.
  • A strategic mindset with a proven ability to align content efforts with business objectives.
  • Strong collaborative skills and experience working with cross-functional teams.
  • Adaptability and innovation in fast-paced, dynamic environments.

    • Qualifications :

  • Education in Marketing, Communications, or a related field (or equivalent experience).
  • 10 years of experience in content creation, with a strong emphasis on SaaS, B2B, or technology industries.
  • Demonstrated success in executing content strategies and managing complex campaigns.
  • An internship or previous experience in content creation is a plus.

    • Benefits

  • Medical, Dental, Vision, and ancillary benefits
  • 401(k) Company Match
  • Flexible PTO
  • Home Office Benefit
  • Paid Parental Leave
  • Virtual Events An internship
  • Company Laptop
  • and More!

    • Ready to embark on this adventure together? We can"t wait to meet you and explore the endless possibilities. ??

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