What are the responsibilities and job description for the Digital Marketing Manager position at ALS Environmental?
Overview
Digital Marketing Manager
Imagine your future with us
At ALS, we encourage you to dream big.
When you join ALS, you join a purpose and values-driven team that empowers you to innovate, create, and thrive. Our global team turns up each day with passion and commitment to do amazing things, always challenging our thinking to find ways to solve some of the world’s most complex problems for a safer, healthier world.
Successful candidates will join a fast paced, positive team with a reputation for excellence in clinical testing that is part of a larger global organization of over 17,000 employees in over 60 countries. At ALS you will join a team that provides clinical testing services to many of the world's leading cosmetic, consumer product and pharmaceutical companies.
Responsibilities
About the role
The Digital Marketing Manager will be responsible for development and execution of marketing strategies that align with the company sales strategy to increase revenue for the company.
Duties include but not limited to:
- Develop and execute marketing strategies including website content, SEO and specific marketing campaigns.
- Plans and executes, database marketing, email, social media, and advertising.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Develop and maintain dashboards in PowerBI showing performance towards KPI’s.
- Create and maintain content on company website. Reviewing and analyzing content for areas that can be improved and optimized.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Maintains social media presence across all digital channels.
- Measure leads, conversation rate of leads and value of leads generated through dynamics
About you:
- Bachelor’s degree in advertising, digital marketing, marketing, communications, or equivalent.
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns · Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
- Experience in setting up and optimizing PPC campaigns on all major search engine.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
Working conditions:
- Proficient verbal and written communication skills.
- Excellent organizational skills and attention to detail.
- Proficient in Adobe Creative Suite, specifically Premiere, After Effects, Photoshop.
- Proficient in MS Office, Google Analytics, LinkedIn, Sitecore (or other CMS), (or other CRM), and Pardot (or other MAP), Hub Spot, Marketing Automation, and CRM
- Experience in B2B marketing
Qualifications
Working at ALS
Our people are our most valuable asset and drive our success at ALS.
We are a diverse community of dedicated professionals united by our passion to make a difference in the world. We reward excellence and uphold our values in our work and how we treat each other.
At ALS, you’ll be supported to expand your skills and develop new ones so you can reach your full potential. We invest in our people with a range of programs and provide opportunities across the company, giving our people scope to grow diverse careers and develop as leaders.
We want everyone to have a safe, flexible and rewarding career that makes a positive impact on our people, the planet and the communities where we work.
Our benefits include:
- Comprehensive benefit package (including: medical, dental, and vision coverage, life and disability insurance, retirement plan with company match, employee assistance and wellness programs, access to company perks)
- Additional vacation days for years of service
- Business support for education or training after 9 months with the company
- Learning & development opportunities (unlimited access to e-learnings and more)
About ALS
ALS is a global leader in scientific testing, providing comprehensive testing solutions to clients in more than 60 countries across a wide range of industries, including environment, food and beverage, mining, personal care, pharmaceutical, healthcare and equipment reliability. Using state-of-the-art technologies and innovative methodologies, our dedicated international teams deliver the highest-quality testing services and personalised solutions supported by local expertise. We help our clients leverage the power of data-driven insights for a safer and healthier world.
Everyone matters
ALS is proud to be an equal opportunity employer committed to achieving and maintaining a workforce which reflects and affirms the diversity of our society
ALS is a VEVRAA Federal Contractor. EOE AA Minority, Female, Veteran, Individuals with Disabilities
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Click Here to view company E-Verify Participation Poster
ALS also welcomes applications from people with all levels of ability. Accommodation is available on request for candidates taking part in all aspects of the selection process.
