What are the responsibilities and job description for the Digital Marketing Specialist position at ALS TDI?
Job Description
Job Description
Join the ALS Therapy Development Institute (ALS TDI) as a Digital Marketing Specialist and play a pivotal role in our mission to end ALS, contributing to impactful digital campaigns that drive awareness and fundraising.
The Digital Marketing Specialist (DMS) plays a key role in executing ALS TDI's digital communications strategy across social media, email, and website. This role focuses on content development, working closely with the design team to craft visually compelling posts, emails, videos, and other digital assets that engage and inform our audience. The ideal candidate has a strong understanding of social media platforms, trends, and best practices, as well as experience in creating and optimizing digital content for awareness and fundraising efforts.
Reporting Structure : This position reports to the Associate Vice President of Marketing and Brands.
Essential Functions :
- Collaborate with the MarComm team to plan and manage ALS TDI marketing efforts.
- Develop and assess brands digital messaging to effectively communicate ALS TDI's brand, programs, and events.
- Develop and manage content for ALS TDI's digital channels, ensuring consistency in messaging and brand voice across social media, email, and the website.
- Oversee and execute the digital communications calendar, ensuring key messages are strategically distributed.
- Collaborate with the marketing and design teams to produce engaging social media posts, email campaigns, videos, and other digital content.
- Monitor and analyze performance metrics for social media, email, and website content to optimize engagement and effectiveness.
- Manage and optimize bulk email communications, including content development, segmentation, and automation.
- Work with marketing team to update and enhance website content to improve engagement and user experience.
- Promote ALS TDI's signature events (e.g., Tri-State Trek, Ales for ALS) through digital channels.
- Collaborate with the AVP of Marketing and Brands to refine lead generation and nurture strategies.
- Oversee online storefront operations, including shipping and inventory.
- Assist with program / event collateral development and mailing.
Requirements and Qualifications :
Why Join Us?
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