WGL Energy - Marketing Manager

Job Description

Responsibilities :

Develop and implement integrated marketing strategies to achieve lead generation, customer acquisition, and brand awareness goals.

Manage and optimize online customer experience to maximize sales conversion.

Analyze marketing data and website analytics to identify trends, measure campaign effectiveness, and inform future strategies.

Plan and execute digital media campaigns across various channels, including search, social media, display, and email marketing. Oversee paid, earned, and owned media strategies to drive customer engagement and acquisition.

Oversee and manage relationships with external vendors and agency partners.

Develop and manage marketing budgets and ensure cost-effective utilization of resources.

Conduct market research and competitive analysis to identify new market opportunities and inform marketing strategies.

Manage social media presence and engagement across relevant platforms.

Collaborate closely with the sales team to provide marketing support and ensure alignment of sales and marketing efforts.

Develop compelling marketing content, including website copy, blog posts, social media updates, and marketing collateral.

Monitor and report on key marketing metrics and KPIs.

Utilize data platforms like ZoomInfo (or similar) for lead generation and market analysis.

Leverage Salesforce Marketing Cloud (or similar marketing automation platforms) to automate marketing processes and enhance customer engagement.

Qualifications :

Bachelor's degree in Marketing, Business Administration, or a related field.

6-8 years of progressive marketing experience,2 with a focus on lead generation and customer acquisition, along with brand building.

Proven experience in B2C and B2B marketing, preferably within the energy services or utility sectors.

Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, email marketing, and website analytics.

Experience managing advertising agencies and marketing vendors.

Proficiency in data analysis and reporting, with experience using web analytics tools (e.g., Google / GA4).

Excellent communication, writing, and presentation skills.

Strong project management and organizational skills.

Experience with CRM and marketing automation platforms (Salesforce Marketing Cloud preferred).

Experience with data platforms like ZoomInfo (or similar) is highly desirable.

Ability to work independently and as part of a team.

Knowledge of the energy services industry and regulatory landscape is a plus.

We offer a competitive salary range of $122,000 to $177,500 per year, commensurate with experience, education, and skills. In addition, we provide a comprehensive benefits package including health insurance, retirement plans, and paid time off.

The Company values diversity in its workforce and encourages United States military veterans and service members who meet the qualifications to apply

Why work at AltaGas?

AltaGas is a North American energy infrastructure company with a focus on owning and operating assets that provides affordable energy to our customers. AltaGas assets include Washington Gas / WGL, SEMCO, and Petrogas. Our talented team, nearly 3,000 strong, leverages the strength of our assets and expertise along the energy value chain to connect customers with premier energy solutions – from the well sites of upstream producers to the doorsteps of homes and businesses to new markets around the world.

We deliver clean and affordable natural gas to approximately 1.7 million customers’ homes and businesses through regulated natural gas distribution utilities across four jurisdictions in the United States and two regulated natural gas storage utilities in the United States. Learn more about our team, vision, and strategy.

To learn more about our mission : https : / / youtu.be / k1mrKDdsYW8?si=y1k3NOyHxgf4emdL

For Canadian hires : AltaGas hires personnel on the basis of job-related qualifications. All qualified applicants will receive consideration without regard to a person's ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, record of offences, marital status, family status or disability or any other characteristic protected by applicable law.

For U.S. hires : WGL / SEMCO / AltaGas offers a total rewards package that includes competitive pay, incentive bonus plans, holiday pay, 401K matching and a wide array of benefits. These benefits including medical, dental and vision coverage are designed to help you and your family stay healthy. We also have paid time off (PTO) to balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role.

U.S. affiliates of AltaGas are committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and / or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, ethnicity, religion, gender, age, national origin, marital status, sexual orientation, gender identity, family responsibilities, matriculation, physical or mental disabilities, political affiliation, genetic information, status as a protected veteran or any other characteristic protected by federal, state, or local law.

AltaGas is a leading energy infrastructure company with a footprint in some of North America’s most strategic energy markets. Our strategy is simple : to leverage the strength of our assets and expertise along the energy value chain to connect customers with premier energy solutions – from the well sites of upstream producers to the doorsteps of homes and businesses, and to new markets around the world.

Salary : $122,000 - $177,500