What are the responsibilities and job description for the Marketing Director position at Altair Law LLP?

Altair Law | Plaintiff Litigation Firm | San Francisco, CA

Altair Law seeks a motivated and results-driven professional with a strong background in legal marketing to lead our growth initiatives. This role is ideal for a dynamic individual with a proven track record of executing innovative campaigns and delivering measurable business growth.

As a boutique trial firm headquartered in San Francisco, Altair Law is recognized for its exceptional verdicts and settlements, earning accolades from esteemed legal organizations and publications.

We are expanding and seeking a strategic leader to help realize our vision. This is a unique opportunity to establish and lead marketing initiatives to elevate Altair Law to the next level.

Key Responsibilities

Strategic Growth & Business Development

Represent Altair Law consistently and professionally to the public, existing clients, and business partners.
Collaborate with attorneys and colleagues to grow business opportunities.
Develop and implement comprehensive business plans to achieve revenue and profit growth targets.
Design and manage a marketing and business development budget.
Nurture and expand a robust referral network to generate new business opportunities.
Maximize ROI from investments in marketing and business development.

Marketing & Brand Management

Review all third-party marketing vendors to ensure maximum ROI.

Oversee and interface with marketing vendors who manage the firm’s website, monthly newsletter, and social media platforms, including providing engaging content and campaigns for use across platforms.

Manage hosted professional events.

Track and analyze website and SEO performance, intake reports, and other analytics to inform marketing decisions.

Identify editorial opportunities and submit articles for major legal publications.

Handle awards submissions, such as Best Lawyers and Super Lawyers, and coordinate firm / attorney recognitions.

Submit verdicts and settlements to publications for rankings and publicity.

Manage firm sponsorships and professional organization memberships, ensuring benefits are fully utilized.

Required Skills & Qualifications

3–5 years of experience in legal marketing or a closely related field.

Proficiency in Adobe Creative Suite, Photoshop, email marketing software, and social media platforms.

Strong organizational and management skills.

A proactive, results-oriented mindset with a focus on innovation and efficiency.

Compensation & Benefits

Salary : Competitive base salary with a performance-based bonus structure.

Benefits : Comprehensive healthcare (medical, vision, dental), 401(k) plan, and more.

Opportunity : Join a fast-growing law firm where success is generously rewarded and professional growth is encouraged.

Salary is commensurate with experience and skill set.

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