What are the responsibilities and job description for the Marketing Specialist Job at Altec, Inc. in in Birmingham position at Altec, Inc. in?
Altec specializes in the manufacture, sale and service of aerial devices, digger derricks, cranes and specialty equipment for the electric utility, telecommunications, tree care, construction and light and sign maintenance industries in more than 120 countries worldwide. Altec's used equipment division Altec NUECO is seeking a Marketing Specialist to serve as the primary connection between Altec NUECO and Altec's Corporate Marketing team. This role is responsible for ensuring seamless communication, aligning marketing strategies with business objectives, and supporting the execution of campaigns that drive brand awareness, customer engagement, and lead generation.
The Marketing Specialist will collaborate with NUECO leadership, Corporate Marketing, and third-party partners to manage content, marketing initiatives, and promotional efforts that support sales objectives. This individual will act as a subject matter expert (SME) on NUECO's inventory, branding, and messaging, ensuring marketing efforts are effective and aligned with business priorities.
Key Responsibilities
- Serve as the primary marketing representative for NUECO, aligning business goals with Corporate Marketing strategies
- Identify equipment for promotion, pricing strategies, and campaign focus based on market trends and sales needs
- Collaborate with Corporate Marketing on campaign execution, tracking and performance analysis
- Content Development & Communications
- Own content and scheduling for newsletters, email blasts, and third-party marketing platforms (e.g., Crane Trader, Machinery Trader, Commercial Truck, Machinio) and coordinate with Corporate Marketing to publish content
- Act as the SME for content creation ensuring messaging aligns with sales objectives and customer engagement goals
- Capture and manage images of trucks, facilities and customers to support marketing initiatives
- Website & Digital Marketing
- Oversee inventory listings, ensuring accuracy of pricing, photos and descriptions
- Provide input on website content updates to maintain consistency with NUECO's branding and Altec's standards
- Select and recommend inventory for social media promotion while reviewing monthly content plans
- Stakeholder Collaboration & Performance Tracking
- Act as a liaison between NUECO leadership and Corporate Marketing, facilitating feedback and ensuring alignment
- Manage expectations, project timelines and deliverables while providing performance insights and recommendations
- Support Corporate Marketing with evergreen content needs and NUECO-specific branding efforts
Qualifications
Why Join Altec NUECO?
At Altec NUECO, we are committed to excellence in customer service, innovation, and teamwork. As the Marketing Specialist, you will have the opportunity to bridge marketing strategy with execution, influence branding efforts, and contribute to NUECO's ongoing success.
If you are a proactive marketing professional with strong communication skills and a passion for aligning marketing efforts with business objectives, we invite you to apply!
Altec also offers a comprehensive benefits package that includes :
Medical, Dental and Prescription Drug Program - Retirement 401(k) Program - Vacation and Holidays - Flexible Spending Accounts - Tuition Assistance Program - Employee Assistance and Mental Health / Substance Abuse Program - Life Insurance, Accidental Death and Dismemberment Insurance
Altec's Company Values :
Customer First - Enjoyment of Work - Family - Financial Stability - Integrity
People are our Greatest Strength - Quality - Spiritual Development - Teamwork
Altec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.
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