What are the responsibilities and job description for the Marketing Manager position at Alter Ego Running?
Company Description
Alter Ego is a fast-growing brand focused on creating high-quality hats, apparel, and accessories for active lifestyles. We’re building something special, and looking for motivated individuals who want to be part of it.
Instagram: www.instagram.com/alteregorunning/
Facebook: www.facebook.com/alteregorunning/
Marketing Manager – Job Description
We’re looking for a strategically creative Marketing Manager to elevate the way people discover and connect with Alter Ego Running. You’ll lead impactful campaigns, guide a small but mighty team, and ensure our brand shows up boldly across every touchpoint—from social feeds and inboxes to product drops and real-world events. If you thrive on building community, testing smart ideas, and moving fast with intention, this is your lane.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with business goals and objectives.
- Manage and guide a small marketing team across campaign planning, content execution, and performance optimization
- Build and maintain an integrated marketing calendar including social media, email, SMS, and product launch campaigns
- Own strategy and execution for email and SMS marketing using tools like Klaviyo to drive engagement, retention, and conversion
- Collaborate with creative, product, and e-comm teams to execute cohesive campaigns across channels
- Apply CRO (conversion rate optimization) concepts across landing pages, ads, and content to boost performance and maximize ROI
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a marketing management role with a focus on digital marketing strategies.
- 2–4 years of marketing experience with a focus on brand, e-commerce, or performance-driven strategy
- Experience managing small teams and coordinating cross-functional efforts
- Strong grasp of digital channels—email, SMS, paid social, organic social—and how to optimize them holistically
- Familiar with tools like Klaviyo, Meta Ads Manager, Google Analytics, and landing page platforms
- Creative thinker with strong writing/editing skills, attention to detail, and a passion for building community-driven brands
- Strong understanding of social media marketing trends and best practices.
- Excellent communication skills with the ability to present ideas clearly and persuasively.
- Experience in e-commerce platforms is a plus.
- Strong analytical skills with the ability to interpret data and make informed decisions based on market insights.
We’re building something special at Alter Ego and only bring on the best—driven, adaptable, and ready to make an impact. If you’re looking for a role where you can grow, take ownership, and help shape a fast-moving brand, we’d love to hear from you.
Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Ability to Commute:
- Jacksonville, FL 32246 (Required)
Ability to Relocate:
- Jacksonville, FL 32246: Relocate before starting work (Preferred)
Work Location: In person
Salary : $45,000 - $65,000
