What are the responsibilities and job description for the VP of Product and Solutions Marketing position at ALTERYX?
We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.Overview :
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Have you been accused of over-indexing in strategic thinking? Do you have a proven track record of leading and growing a product marketing team to achieve breakthrough results? Alteryx is seeking a Product Marketing Leader to continue facilitating our growth trajectory as we expand with new products and Internationally. Can you navigate appropriate placement in the MQ? Can you skate towards the puck and partner with Product Management to understand and advocate our next needed set of products, pricing and promotions? Are you able to go “all-in” with Sales and be their indispensable asset that sets the charter for what we are selling, to whom and most importantly why? If this is you, and you are a world-class and worldly Product Marketing Vice President we want to meet you.Responsibilities include but not limited to : Be responsible for the production of all product marketing output including engaging and persuasive content, web site copy, sales decks, product demos, sales tools, and marketing collateral.Partner with our VP Demand Gen to ensure top-of-funnel content is driving high quality leads.Develop product launch plans, positioning, and compelling value propositions to effectively drive the marketing and sales of company's products.Contribute thought leadership related to core products and market. Develop and deliver compelling presentations at vertical industry tradeshows, seminars, and conferences and effectively represent the product and corporate brand and position as a leader in the market.Position Alteryx as THE leading Data Analytics Platform. Provide support and leadership for the sales organization through direct sales interactions with customers and partner organizations.Exhibit a deep knowledge of the target markets, products, competitors, and industry trends and effectively communicate this information internally (to other functional company areas) and externally (to customers, partners, industry analysts, and other interested parties). Ability to influence the influencers (i.e. Gartner, Forrester etc.).Deliver compelling marketing communications output including product related content and social media output.Directly contribute to the continuing education and training of the sales force through the development and execution of various field training programs.Drive market and customer insight that contributes to the production of Product Requirements Documentation (PRDs) to effectively communicate high-level product requirements and work collaboratively with Product Management to bring competitive products and compelling product features to market in order to achieve maximum revenue benefit.Lead a team of Product Marketers and Technology Partner Marketers, mentoring and empowering them to deliver the best work of their careers.Qualifications : Requires a BA or BS degree and an MBA, all from top schools.15 years of relevant B2B technology sales engineering, product management and / or product marketing experience is required.Past experience as a director or VP of product marketing at leading cloud computing or SaaS companies, focused on marketing to both line of business and IT, is required.Strong product marketing and communication (written and oral) skills are required.Ability to rapidly develop compelling presentations and industry-targeted marketing materials, including vertical solution documentation, promotional communications.Skill in direct customer-facing sales engagements, including executive-level interactions.Strong business planning and project management skills.Appreciation of technologies on which solutions in the market are based.Performance Indicators : Deliver against company revenue target.Deliver against scheduled product roadmap marketing deliverables.Deliver against agreed short term objectives.Deliver against new customer land and existing customer expands targets.Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.Benefits & Perks : Alteryx has amazing benefits for all Associates which can be viewed here.This position involves access to software / technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.
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