What are the responsibilities and job description for the Digital Marketing Specialist position at Altitude Marketing?
As an award-winning agency—named a Best Place to Work three years in a row and a three-time Inc. 5000 company—we offer the excitement of a fast-paced environment with the stability of a proven industry leader. If you’re looking to be part of a hard-working, highly collaborative team, we want you on board!
About the Role
A Digital Marketing Specialist at Altitude is responsible for developing and implementing the necessary campaigns across all platforms and channels. They are responsible for the performance of client campaigns in achieving company and client goals.
- PPC Keyword Research – Identify terms that are relevant to client business opportunities and review current advertising terms to determine if they are meeting client goals
- LinkedIn Audience Research – Identify LinkedIn audience that fits client buyer persona and review active campaign audiences to ensure the right people are seeing each client’s ads
- Campaign Development – Build and launch campaigns on any and all platforms – not limited to Google, Microsoft, LinkedIn, Instagram, Facebook, Capterra
- Campaign Optimization – Regularly going in and optimization campaigns – (not limited to; keywords, bids, ads, landing pages, audiences, schedule, locations, bid structure, & more)
- Campaign Experimentation – Set up and conduct experiments in each digital advertising channel
- Reporting on Campaigns and Digital Performance
- Strategy and Audits
- SEO Research
- Content Review
- Regular On-Site SEO Review
- Regular Off-Site SEO Reviews
- Reporting all SEO activity and rankings
Requirements
- 3 Years of digital marketing experience
- Ideal candidate has experience using Moz, Ahrefs, Semrush, Optimizely, VWO, Hubspot, ActiveCampaign, WordPress
- Certifications: Google Ads, GA4, Bing, LinkedIn Ads, Hubspot
