Social Media Manager

Altitude Marketing is hiring a full time Social Media Manager to ensure we are delivering top notch dynamic social media content for Altitude and our clients — to drive awareness and website traffic.

About the Role

The Social Media Manager is responsible for the overall strategy, direction, management and results of our clients’ social media– as part of an overall cohesive content marketing strategy. This position is part of the Content Marketing Team. The person in this role will be responsible for social media audits and recommendations in developing social media strategies. Additionally, this role will require the writing, designing, scheduling and coordinating of social media posts in conjunction with the rest of the content team.

This position is located in the Lehigh Valley area of Pennsylvania with the majority of the work week in the office (Emmaus, PA) and some work from home.

Requirements

Priority 1: Be Part of High Performing Work Team (10% of the week)

• Follow all company SOPs
• Have a can-do positive problem solving attitude

Priority 2: Social Media Strategy (20% of the week)

• Attend client kick off meetings and complete social media audits of new clients
• Research competitor social media accounts and appropriate social media outlets
• Create social media recommendations and strategy for new and existing clients
• Present strategies to select clients and educate them on social best practices
• Ensure social media programs are producing desired results

Priority 3: Social Media Management (60% of the week)

• Write social media posts for clients as assigned
• Create graphics and short-form videos for select social posts using Canva and/or similar platforms
• Post and schedule social media for all clients
• Attend account team calls to provide social updates for select clients
• Monitor social media for select clients
• Increase social engagement metrics for select clients

Priority 4: Other duties as assigned (10% of the week)

• Post website content
• Build-out email newsletters
• Draft blogs
• Track content KPIs (traffic, organic keywords, conversions, etc.)

Background

• Bachelor’s degree in communication, social media, digital marketing or similar
• 4 years experience managing social media programs (B2B experience a plus)
• Experience creating content for social media including LinkedIn, Twitter, FaceBook and Instagram (video/graphics experience a plus)
• Strong writing, editing and communication skills
• Detail-oriented with ability to handle various tasks simultaneously under multiple deadlines
• Experience with Sprout Social, Hootsuite or similar social media scheduling platform
• Self-directed and willing to learn new skills
• Strong teamwork and collaboration skills

We are committed to a high performing team culture, inclusive to all and free of discrimination. We are an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law.