Manager of Consumer Journey and Experience Strategy

Overview:

What you will be doing:

• Guiding enterprise strategic marketing plans to support consumer transition to smoke-free products by defining the optimal omni-channel journeys and consumer experiences for distinct multi-category consumer segments
• Leading consumer-centered planning sessions to define test and learn plans that uncover the optimal experiences, product offers and messaging to help consumers progress in their journey
• Partnering with data and analytics teams to refine enterprise consumer segmentation approach. Socializing revised segments with business partners to broaden company-wide understanding of who our consumers are, and influencing consumer-centric thinking
• Partnering closely with Consumer Market Insights partners to define research priorities to unlock deeper understanding of our consumer segments and fuel development of consumer Personas
• Coordinating collaboration across multiple data analytics and technical teams in the alignment of UX/technical roadmaps that enable integrated digital activations that optimize the consumer experience end-to-end
• Leading digital CX strategy across owned platforms for an assigned set of multi-category consumer segments and brands
• Partnering with broad team of channel experts, inspiring collaboration, development, and execution of activations along a connected consumer journey
• Developing CRM strategies and using consumer data, insights, and behaviors to support brand engagement, retention, and onboarding

We want you to have:

• Bachelor’s degree
• 5 years of CX/UX, Consumer Journey, Direct-to-Consumer/CRM, Consumer Insights/Segmentation Strategy, or related experience
• Strategic problem-solver with ability to effectively communicate complex information (written and oral)
• Sound presentation style and ability to influence idea agreement across multi-disciplinary partners
• Ability to show excellent judgment in decision making by taking calculated risks based on the environment, consumer data, and long-term enterprise objectives
• Culture change-agent mentality, encouraging consumer-centric thinking in how we build ideas for the future

Sponsorship: Immigration Sponsorship is not available for this role. Company Overview: Altria has a leading portfolio of tobacco products for U.S. tobacco consumers 21 . Our tobacco companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business. In combustibles, we own Philip Morris USA, the maker of Marlboro cigarettes and John Middleton, manufacturer of Black & Mild cigars. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal, and Helix Innovations, the maker of on! oral nicotine pouches. Additionally, we have a majority-owned joint venture with JT Group, Horizon Innovations, for the U.S. marketing and commercialization of heated tobacco stick products. Through a separate agreement with Philip Morris International, we have the exclusive U.S. commercialization rights to the IQOS* Tobacco Heating System® and Marlboro HeatSticks® through April 2024. Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer and Cronos Group, a leading Canadian cannabinoid company. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Learn more about Altria at www.altria.com and follow us on Twitter, Facebook and LinkedIn