What are the responsibilities and job description for the Communication Specialist position at Alum-a-Lift, Inc.?
Company Overview
Alum-a-Lift, Inc. is a leader in the design and construction of custom material handling devices that enhance efficiency and safety in various industries. Our innovative ergonomic lifts are utilized by over one-third of the Fortune 500 companies across more than fifty countries, showcasing our commitment to quality and engineering excellence.
Job Overview
We are looking for a creative and results-driven Marketing Communications Specialist to craft compelling and engaging content that drives brand awareness, engagement, and conversions. The ideal candidate has a passion for storytelling, strong writing and editing skills, and experience in content marketing, persuasive writing, and digital media. This role requires close collaboration with sales & marketing, engineering, and project teams to develop content aligned with the company’s brand voice and messaging strategy.
Key Responsibilities
- Write and edit high-quality marketing copy and content across various channels, including websites, emails, social media, blogs, advertisements, and product descriptions.
- Develop copy and content that aligns with brand guidelines, tone, and messaging strategy to ensure consistency across all platforms.
- Collaborate with engineers, sales, and project teams to create compelling content that supports campaigns and business objectives.
- Conduct market research and competitor analysis to craft persuasive and effective messaging.
- Optimize copy for SEO, social media engagement, and user experience to maximize performance.
- Use data and analytics to measure content effectiveness and adjust strategies accordingly.
- Develop engaging headlines, taglines, and CTAs that drive action.
- Create, schedule and update marketing campaigns as needed.
- Stay up to date with industry trends, best practices, and emerging digital marketing tools.
- Perform other duties as needed and requested from management team.
Qualifications & Skills
- This is an onsite position located in Douglasville, GA, with the opportunity for a hybrid work schedule after 90 days.
- Bachelor’s degree in Marketing, English, Communications, Journalism, or a related field.
- 2-5 years of experience in copywriting, content marketing, technical writing or advertising.
- Exceptional writing, editing, and proofreading skills with attention to detail.
- Experience with outreach to government contractors and large equipment manufacturers.
- Strong storytelling ability and an understanding of persuasive marketing techniques.
- Experience with SEO, content strategy, and digital marketing best practices.
- Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
- Proficiency in content management, CRM, marketing software, and collaboration tools.
Preferred Qualifications
- Experience in B2B, B2C or B2G marketing.
- Familiarity with conversion rate optimization (CRO) techniques.
- Basic knowledge of HTML, web analytics, and UX writing.
Why Join Us?
- Work with a dynamic team of engineers, marketers and creative professionals.
- Opportunity to develop impactful messaging for a growing brand.
- Competitive salary, benefits, and professional development opportunities.
If you're a talented storyteller with a knack for crafting engaging marketing content, we’d love to hear from you! Apply today and showcase your writing skills.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- Health savings account
- Life insurance
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $65,000 - $75,000
