What are the responsibilities and job description for the Senior Product Marketing Manager position at Alviere?
Company Summary:
With Alviere, organizations can offer financial products to drive customer engagement, generate new revenue streams, and improve existing financial flows. The Alviere HIVE platform offers an extensive range of configurable, branded financial products, including accounts & wallets, card issuance, streamlined payments, and global money transfers. Alviere brings together technology and program support with the trust of a licensed financial institution to assure the safety, flexibility, and long-term viability of client programs.
Job Summary:
The Sr. Product Marketing Manager supports the company's revenue-generating team by ensuring a strategic focus on messaging and GTM alignment. This individual is expected to understand our solutions, the market, and the needs of prospects, crafting messaging to build market awareness and generate demand. This is a critical role and includes content creation, PR, and demand generation. Reporting to the CMO, this individual will work closely with the product teams, client delivery, and the extended marketing team, ensuring company and solution messaging is applied accurately and effectively across all channels.
Responsibilities include, but are not limited to:
- Developing and enhancing Alviere positioning messaging.
- Translating product and solution capabilities into understandable and relevant market-facing content.
- Aligning product capabilities with target industries and roles.
- Reviewing solution positioning vs. competition, documenting unique value propositions and differentiators both at product and company levels.
- Understanding the product roadmap and developing a plan for how Alviere solutions and features will be translated into external communications and GTM initiatives.
- Serving as a bridge between the Marketing and Product organizations, ensuring mutual understanding of needs with ongoing communication and transparency.
- Creating content for sales enablement, analyst relations, media, and prospective customers on Alviere and platform components.
- Owning industry analyst briefings and interactions.
A successful Sr. Product Marketing Manager will have the following:
- 5 years working with product and marketing teams in a fast-paced environment.
- Experience developing product and company messaging, including different variations of messaging for different audiences.
- Exceptional organizational skills, with the ability to balance myriad priorities.
- Well-honed content direction & creation across all asset types: case studies, articles, press releases, RFIs, internal sales materials, videos, and diagrams.
- Experience in B2B SaaS marketing required, fintech preferred.
Education: Bachelor's degree and related experience
Pay Range: $130,000.00 - $145,000.00/Yearly/additionally company bonus
Benefits include: Medical, dental, vision insurances, unlimited paid time off, 401k plan w/ company match.
This role is also eligible to receive equity in the company.
Alviere intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer - Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. We are a true merit-based organization and work hard so there are no artificial barriers to one's potential success. Alviere is committed to a workforce where everyone's opportunities are limitless.
Consistent with this commitment, Alviere will endeavor to provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities. Please contact recruiting@alviere.com for any assistance.
Salary : $130,000 - $145,000
