Vice President, Digital Marketing

VP Digital Marketing

A well-established and nationally recognized Plaintiff’s law firm in Houston, Texas is seeking to add a Vice President, Digital Marketing. Our firm has been helping the injured and wronged for over 19 years in personal injury, insurance claims, and mass tort litigation.

Our firm is experiencing rapid growth, which presents unique opportunities for a marketing professional to gain exposure to the growth, development, and operations of both a growing company, and a law firm. Our firm is dedicated to the highest quality legal representation, a collaborative firm culture, and unrivaled customer service to our clients.

Job Description:
The Vice President, Digital Marketing will oversee the development and execution of Amaro Law Firm’s digital marketing strategy at a strategic and leadership level. The Vice President, Digital Marketing will manage and mentor the digital marketing team, oversee campaigns across digital channels (SEM, SEO, email, analytics, website, etc.), and ensure alignment with business objectives and goals. The Vice President, Digital Marketing will focus on driving overall marketing performance, business growth, and implementing data-driven decisions while continuously optimizing digital initiatives.

Key Responsibilities:

• Strategy Development
• Team Leadership and Management 
• Vendor Management
• Paid Media and Search Engine Marketing Oversight
• SEO Strategy and Leadership
• Website Development including UI/UX
• Email Marketing and Marketing Automation Strategy (CRM Management)
• Analytics and Insights

Requirements:

• A bachelor’s degree in marketing or a related field or equivalent work experience; 7 years of experience in     developing and implementing digital marketing strategies, including hands-on experience with SEO, Google Analytics, Google Tag Manager, Google Ad Words, and other tools to be successful in this role.
• Strong collaborative skills, with experience managing, mentoring, and developing high-performing digital marketing teams.
• Experience in managing vendor relationships and partnership, including contract. negotiations and performance evaluation to drive campaigns success and brand growth.
• Expert in developing and overseeing multichannel, digital, marketing strategies and campaigns.
• Skilled in setting and managing digital marketing budgets.
• Extensive experience in digital marketing strategy and leadership, with a focus on driving business growth through SEM, SEO, paid media, and content marketing.
• Knowledge on web design and development procedures and best practices.
• Strong leadership skills.
• Strong experience using data driven approach, using analytics tools.

Pay commensurate with experience. Benefits, including health insurance (medical, vision, dental), ST/LT disability, life insurance, and profit-sharing 401K is available.

Equal Opportunity Employer

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable law. We are committed to creating a diverse and inclusive workplace where all employees can thrive.