What are the responsibilities and job description for the Live Sports Creative Strategist, Live Sports position at Amazon Advertising LLC?
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
Amazon advertising offers advertisers a rich array of media solutions inclusive of Live Sports. As Amazon’s Live Sports portfolio continues to grow, we are looking to add a Los Angeles based Sports Creative Strategist to our team. This innovative, customer-facing leader will be responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports. The Strategist will partner with Ad Sales, Production, Programming, Consumer Marketing, and Video Ads Product Team to ideate and think globally to create marketing and sponsorship packages surrounding properties such as the NBA, Thursday Night Football, NASCAR, NWSL and WNBA. Key job responsibilities Key job responsibilities: • Develop sponsorship programs (pre-game, post-game), content integration in Live Sports events, use of marks, branded content, or marketing partnerships that create value for the advertiser and make the advertiser contextually relevant to the Live Sports. • Think big about new inventory and innovation opportunities within new properties like the NBA, and also think globally about how to scale programs across Amazon and across global regions. • Partner with Live Sports Sales team to build a deep knowledge of VOC from advertising marketplace, and work closely with sellers on an agency and client by client basis to develop a thorough understanding of client objectives, to deliver proposals that answer client needs and drive maximum revenue. • Align with Amazon internal stakeholders to ensure they are mindful of Prime Video brand voice, and ensure partnerships are mutually beneficial. • Connect product owners across a multitude of Amazon product lines (Twitch, Fire TV, Amazon Music, etc.) to innovate on behalf of clients and driving Amazon Ads revenue beyond Live Sports. • Once programs are sold, candidate will execute deal points and all program elements, working with Production to deliver assets needed for sponsorships, collaborating with Consumer Marketing on social media programs, event activations and other marketing partnerships and managing standalone branded content efforts that may get sold • Oversee execution of branded content productions, management and quality control of custom work from sale to project completion, delivering within approved budget and timeline • Aid in execution of client programs across other Amazon products (Twitch, etc.) Basic qualifications: • 7 years of sports management, integrated marketing, Live Sports partnerships experience • 7 years experience working cross functionally with live sports production and creative teams • Fluent in live sports, sponsorship rights, media and valuation • Highly collaborative with excellent relationship building skills with internal and external partners • Knowledge of sports rights, sports marketplace, global experience a plus • Strong attention to detail – particularly important surrounding budget and timeline management, development of packages and pitch materials
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon advertising offers advertisers a rich array of media solutions inclusive of Live Sports. As Amazon’s Live Sports portfolio continues to grow, we are looking to add a Los Angeles based Sports Creative Strategist to our team. This innovative, customer-facing leader will be responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports. The Strategist will partner with Ad Sales, Production, Programming, Consumer Marketing, and Video Ads Product Team to ideate and think globally to create marketing and sponsorship packages surrounding properties such as the NBA, Thursday Night Football, NASCAR, NWSL and WNBA. Key job responsibilities Key job responsibilities: • Develop sponsorship programs (pre-game, post-game), content integration in Live Sports events, use of marks, branded content, or marketing partnerships that create value for the advertiser and make the advertiser contextually relevant to the Live Sports. • Think big about new inventory and innovation opportunities within new properties like the NBA, and also think globally about how to scale programs across Amazon and across global regions. • Partner with Live Sports Sales team to build a deep knowledge of VOC from advertising marketplace, and work closely with sellers on an agency and client by client basis to develop a thorough understanding of client objectives, to deliver proposals that answer client needs and drive maximum revenue. • Align with Amazon internal stakeholders to ensure they are mindful of Prime Video brand voice, and ensure partnerships are mutually beneficial. • Connect product owners across a multitude of Amazon product lines (Twitch, Fire TV, Amazon Music, etc.) to innovate on behalf of clients and driving Amazon Ads revenue beyond Live Sports. • Once programs are sold, candidate will execute deal points and all program elements, working with Production to deliver assets needed for sponsorships, collaborating with Consumer Marketing on social media programs, event activations and other marketing partnerships and managing standalone branded content efforts that may get sold • Oversee execution of branded content productions, management and quality control of custom work from sale to project completion, delivering within approved budget and timeline • Aid in execution of client programs across other Amazon products (Twitch, etc.) Basic qualifications: • 7 years of sports management, integrated marketing, Live Sports partnerships experience • 7 years experience working cross functionally with live sports production and creative teams • Fluent in live sports, sponsorship rights, media and valuation • Highly collaborative with excellent relationship building skills with internal and external partners • Knowledge of sports rights, sports marketplace, global experience a plus • Strong attention to detail – particularly important surrounding budget and timeline management, development of packages and pitch materials
- Experience communicating results to stakeholders
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Salary : $112,800 - $186,500
