US Demand Generation Lead, Project Kuiper, Project Kuiper

• 7 years of product or program management, product marketing, business development or technology experience
• Bachelor's degree
• 5 years of launching and scaling new technology products, services, or businesses

Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.

The Project Kuiper North America Consumer team is looking for a talented individual to manage US growth strategy. This role is responsible for subscriber acquisition and P&L management. You will have a high degree of ownership as you acquire new subscribers, scale growth opportunities, and manage overall business performance. You will work closely with Product, Sales, Marketing, Operations, Finance, Legal, and more. A successful candidate will be both entrepreneurial and highly analytical, able to work effectively in a matrixed organization, and adept at understanding how subscription businesses work in the US. We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives and launching consumer businesses at scale. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment—all while ensuring we’re optimizing for the ideal customer experience and balancing business financials.

Key job responsibilities

• Develop and optimize the subscriber growth strategies and plans across all sales channels to achieve monthly, quarterly, and annual gross adds, revenue, and profitability targets.
• Analyze and leverage industry research, data, and customer trends to define US pricing strategies that maximize customer adoption, while balancing supply, subscriber economics, and enterprise value
• Develop and execute on the promotion strategy across all sales channels, including temporary price reductions, introductory price offers, consumer incentives, and high volume events (i.e., Prime Day)
• Partner with marketing, merchandising, sales, business development, and customer support channel owners to maximize placements, enable a more productive sales funnel, and maintain a cohesive subscriber acquisition strategy across all sales channels and customer-facing touchpoints
• Track and report on subscriber acquisition trends, business performance, variance to plan, and corrective actions as part of weekly, monthly, and quarterly business reviews
• Deliver insightful business analyses, financial models, and comprehensive, written strategy documents considering different types of data and inputs across a broad range of stakeholders
• Demonstrate effective interpersonal skills to build relationships with cross functional teams to influence global business management and foster a culture of global collaboration by sharing best practices with your global team members, partners, and stakeholders

Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

• 5 years in managing acquisition for a subscription service, preferably in technology, media, or telecommunications.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $145,700/year in our lowest geographic market up to $240,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Salary : $145,700 - $240,900