What are the responsibilities and job description for the Senior Search Marketing Specialist position at Amazon Web Services, Inc.?
The AWS Search Marketing team is seeking a dynamic Senior Search Marketing Specialist with expertise in both paid (SEM) and organic (SEO) search strategies. This role is integral to the Search Experience (X) function, focusing on creating exceptional search experiences for our prospects and customers via prominent search engines like Google and Bing.
We are looking for a customer-obsessed professional who can blend data insights with customer anecdotes to uncover strategic opportunities that enhance the search experience for all AWS users—whether they are new to AWS or seasoned customers. You will define business opportunities and actively contribute to the overall strategy. Additionally, you will manage mechanisms and project roadmaps that aim to improve customer journeys, collaborating with stakeholders to iterate on findings.
Key Responsibilities :
- Maintain a customer-first perspective, interpreting search activity from the viewpoint of AWS prospects and customers.
- Identify areas for enhancement in customer experience using innovative SEO and SEM strategies and tactics.
- Leverage data and anecdotal evidence to support decision-making. Comfortably navigate data and dashboards within a self-service culture.
- Draft documents to clearly communicate opportunities to Search marketing team members and other internal stakeholders.
- Provide recommendations regarding strategy, investment allocation (such as ad spend or tool investments), and roadmap priorities.
- Manage key components of programs including optimization of paid search campaigns, bidding strategies, and page content recommendations.
- Collaborate with team members to maximize the value of SEM and SEO opportunities while improving efficiency through enhanced processes, automation, and AI applications.
About the Team :
Part of AWS Sales, Marketing, and Global Services (SMGS), this team drives revenue, adoption, and growth from small to enterprise-level customers, including public sector entities. AWS Global Support collaborates with leading companies to achieve world-class customer success.
Diverse Experiences :
At Amazon, we value diverse backgrounds and experiences. We encourage all candidates to apply, regardless of whether they meet every qualification listed.
Why AWS :
Amazon Web Services (AWS) is the leading and most comprehensive cloud platform in the industry. Our innovative spirit has led us to be trusted by clients ranging from startups to Fortune 500 companies.
Work / Life Balance :
We prioritize work-life harmony, offering flexible work hours and arrangements to support our employees.
Inclusive Team Culture :
We foster a culture of inclusion at AWS, encouraging continuous learning and engagement through employee-driven affinity groups and diversity initiatives.
Mentorship and Career Growth :
We actively promote knowledge-sharing, mentorship, and career advancement opportunities for all employees.
Basic Qualifications :
Preferred Qualifications :
Amazon is dedicated to creating a diverse environment and is proud to be an equal opportunity employer. We uphold a culture of inclusivity and encourage all qualified individuals to apply, free from discrimination based on race, national origin, gender, identity, sexual orientation, veteran status, disability, age, or other legally protected status.
Compensation for this role varies based on market location and is determined by several factors, including job-related skills and experience. Base pay ranges from $112,800 / year to $186,500 / year depending on the geographic market.
This position will remain open until filled. Applicants should apply via our internal or external career site.
Salary : $112,800 - $186,500
