What are the responsibilities and job description for the Sr. Search Marketing Manager position at Amazon Web Services, Inc.?
Senior Marketing Manager
The AWS Search Marketing team is looking for a paid (SEM) and organic (SEO) search expert to join as a Sr. Marketing Manager.
Job Summary:
This person will be customer obsessed and able to pair data and anecdotes to determine strategic opportunities to make Search a valuable experience to all customers, whether they are creating an AWS account for the first time or have been a long-time customer.
Key Job Responsibilities:
- Be customer obsessed. View search engine activity through the lens of AWS prospects and customers.
- Identify opportunities to improve the customer experience through SEO and SEM strategy and tactics.
- Utilize data and anecdotes to support decisions. Be comfortable utilizing data and dashboards in a self-serve culture.
- Write documents to articulate opportunities to Search marketing team members and other internal stakeholders.
- Make recommendations on strategy, investment allocation (ie ad spend or tool investments), and roadmap prioritization.
- Ownership on components of programs such as whether paid search campaigns, bidding, or page content recommendations.
- Partner with other Search team members to drive value from SEM and SEO while doing so more efficiently through improved processes, automation and AI applications.
About the Team:
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.
Diverse Experiences:
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply.
Why AWS:
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform.
Work/Life Balance:
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture.
Inclusive Team Culture:
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.
Mentorship and Career Growth:
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
BASIC QUALIFICATIONS:
- 6 years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing strategies and tactical implementation in paid search (SEM).
PREFERRED QUALIFICATIONS:
- Experience with Salesforce and Tableau
- Search marketing strategic application. Comfort in using data to define opportunities across SEO and SEM.
