What are the responsibilities and job description for the Marketing Manager - Spanish Speaking, Amazon Business MX and Expansion position at Amazon?
DESCRIPTION
Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
Global small business customers are a key segment to attend, both in terms of their unique purchasing behavior and their impact in revenue. The Amazon Business (AB) Acquisition team is seeking a smart, creative, and self-directed Marketing Manager to drive global acquisition strategies and enable more small businesses to unlock the value of AB. In this role, you will drive marketing strategy and execution, finding ways to optimize through scale and continuous experimentation.
The Acquisition Marketing Manager will implement and execute global campaigns across our key channels (Onsite, Email, Push, Promotion depending on candidate’s expertise) in Mexico and new expansion countries. Our ideal candidate is a native Spanish speaker and has technical expertise and demonstrated experience/success delivering results within marketing acquisition channels while working cross-functionally across multiple teams. The right candidate also has a high degree of ownership, with a roll up your sleeves attitude, being comfortable working in a fast-paced, high-pressure entrepreneurial environment.
If you’re looking to join a dynamic, growing team, we want to speak to you!
Key job responsibilities
- Define the marketing strategy: Works in tandem with in-country teams to define the marketing acquisition strategy for the customer, depending on country specific customer needs.
- Campaign Creation and Deployment: To develop, execute, and maintain high-impact multi-touch campaigns that inspire consumers and drive business customers acquisition. They will work with tech and non-tech Managers to build programs, email assets and landing pages and usher them through translations to ensure the timely launch across marketplaces.
- Maintain Campaign Health: The Marketing Manager will build and monitor reports across active campaigns to ensure they are functioning properly and will deep dive into issues affecting program health.
- Establish Best Practices and Drive Channel Consistency: The Marketing Manager will have visibility across all programs and will work to drive best practices and consistency within the team.
- Reporting and business ownership: Stays on top of business results and provides insightful callouts for business leaders. Represents the acquisition team into XBRs for Mexico and expansion countries.
- Develop and optimize a rapid experimentation plan. Test and refine new approaches to reach and engage key prospect audiences.
- Work at both the strategic and tactical level to champion bold, creative ideas.
About the team
Our team blends different backgrounds, tenure, and cultures. We embrace challenges and complex problems, aware of our big mission to empower smart buying for all current and prospective small businesses by providing the best value and shopping experience. We strive to work smart, fueled by our collaborative spirit, where best practice sharing and willingness to help each other come natural. We enjoy team building. For new members, we invest heavily in training and coaching, to put everyone in a position to enjoy the work and be a successful Amazonian for the long-term.
BASIC QUALIFICATIONS
- 2 years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience managing external partners to develop marketing programs
- Knowledge of analytical reporting tools (ie Excel, Tableau)
- Bachelors degree
- Fluent in written & verbal Spanish
PREFERRED QUALIFICATIONS
- 4 years of professional non-internship marketing experience
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience using data and metrics to measure impact and determine improvements
- Deep technical knowledge of email best practices and A/B testing methodologies. Including strong HTML, CSS, JavaScript, or jQuery email development skillset. SQL knowledge for data analysis, as a plus.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
