What are the responsibilities and job description for the Paid Search Marketing Manager position at Amazon?
DESCRIPTIONCome build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.Do you want to help change the way millions of customers worldwide shop? If so, Amazon Ads is looking for you! Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With our first-party insights, millions of worldwide customer accounts, Amazon properties, and third-party publishers and exchanges—brands can reach the right audiences in the right places, both on and off Amazon.The Paid Search Marketing Manager on the Amazon Ads Marketing team will drive brand, performance, event, and product marketing objectives through paid search globally. In this role, you will own the paid search strategy, optimization, and operations for a variety of high-profile KPIs and campaigns. You'll partner with teams across the Amazon Ads organization to create campaigns tied to business objectives, optimizing spend, and measuring results. This role is both strategic and hands-on, responsible for having a vision of how paid search is part of our digital marketing experiences, but also able to dive deep into the work to optimize, find trends, and manage campaigns.Key job responsibilitiesDefine and execute the paid search strategy for Amazon Ads marketing objectives.Partner with Amazon Ads marketing teams as the paid search subject matter expert, aligning business goals with tactical execution.Develop an iterative testing strategy to gain insights and continuously improve the customer experience through optimized messaging, bidding, landing pages, and targeting.Maintain a complete project schedule, and make it constantly visible to leadership and stakeholders.Develop KPIs and uncover channel insights to benchmark expectations and goals.Build reporting to analyze campaign performance and downstream business impact and optimize against key performance metrics. Present findings to business leaders.Work across digital marketing teams to collectively improve the digital marketing experience.Partner with the SEO leader to develop a comprehensive search strategy.BASIC QUALIFICATIONS4 years of professional non-internship marketing experienceExperience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completionExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience in multi-territory campaign managementPREFERRED QUALIFICATIONSExperience managing SEM campaigns from inception to executionExperience managing paid advertising budgets in platforms such as Google, Bing, Facebook, and YouTubeExperience using any of the following Paid Search management tools : Google Ads Editor, Microsoft Ads Editor, Acquisio, Kenshoo, Marin Software, Quantic Minds, SA360 (DoubleClick Search)Experience managing SEM campaigns from inception to execution, across multiple countries and languagesAnalytical experience with BI tools like Tableau, Google Analytics, Adobe Analytics or Amazon QuickSightBasic understanding of Search Engine Optimization (SEO) best practicesExcellent oral and written communication skills and an ability to influence others, especially when working across teams and functionsAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information. If the country / region you're applying in isn't listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900 / year in our lowest geographic market up to $151,700 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits. For more information, please visit this link . This position will remain posted until filled. Applicants should apply via our internal or external career site.#J-18808-Ljbffr
Salary : $70,900 - $151,700
