What are the responsibilities and job description for the PR + Influencer Specialist, GPLI (GenPop, Lifestyle, Influencer) Devices & Services PR position at Amazon?
DESCRIPTION
Amazon is seeking a driven, savvy and creative PR professional to support US Consumer PR campaigns for the Amazon Devices & Services business. In this role, you will execute programs targeting lifestyle media and influencers in support of brands across the Amazon Devices portfolio, including Alexa, Kindle, Ring, and Fire TV.
The successful candidate will have significant experience supporting small to large-scale integrated consumer campaigns and creative news generation. They will also be comfortable providing counsel and guidance to a wide variety of counterparts across multiple disciplines, juggling numerous priorities on tight deadlines, and being an organized and thoughtful leader. The PR Specialist role is hands-on and requires a team player willing to roll up their sleeves to get the job done.
The role is high on Think Big, Bias For Action and Ownership – this person will be able to work fast, Deliver Results, demonstrate strong judgement and have exceptional attention to detail. As this is a cross-org role, this team member needs to be able to work collaboratively and productively with a matrix of PR and business partners, as well as external agencies.
Key job responsibilities
- Serve as a consumer PR/influencer expert with a demonstrated understanding of what resonates with a brand's audience
- Drive project management for consumer PR/influencer campaigns that align with business objectives while generating coverage
- Represent PR and support project management for integrated consumer campaigns in partnership with cross functional teams
- Identify and execute storytelling and content opportunities based on cultural events and news cycles
- Supporting development and execution of strategies, including communicating plans internally and securing leadership approvals
- Provide counsel to cross-functional teams on PR/influencer strategies, approaches, and messaging
- Develop and manage relationships with a range of top-tier media contacts and influencers
- Help manage a third-party agency to support PR/influencer activities
BASIC QUALIFICATIONS
- 5 years of recent professional communications or public relations experience
- Experience promoting consumer products and brands within a PR agency or in-house
- Extensive experience demonstrating comfort in dealing with high-level consumer media contacts across news, lifestyle, and broadcast sectors, as well as influencers (in a paid and earned capacity)
- Bachelor's degree in communications, public relations, or a related field
PREFERRED QUALIFICATIONS
- Proactive self-starter with a proven track record of taking initiative
- Passion for technology, pop culture and trends
- High levels of creativity
- Experience working with and managing multiple stakeholders on cross-functional projects
- Experience supporting in-person events or activations
- Ability to work in a dynamic, fast-paced environment
- Excellent written and verbal communications skills
- Exceptional attention to detail
- Strong relationships with top-tier media and influencers
- Ability to develop hooks/angles/campaigns of interest to press and influencers
- Able to inspire agencies to deliver results at scale
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $68,900/year in our lowest geographic market up to $147,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Salary : $68,900 - $147,400
