Principal, GTM Marketing Manager, Amazon Autos

Description

This role will oversee the development of cohesive marketing strategies across Amazon owned channels including the launches of new partners, offerings and will advise on strategy for international markets. You will have a high degree of ownership as you define target customer segments, product positioning, and channel launch plans including seasonal sales planning and integration in high traffic events on Amazon.

Job Summary

As the Principal Partner Marketing Manager for Amazon Autos; You will work closely with Product, Sales, Marketing, PR, Finance, Legal and Customer Service as well as coordination with and influencing partnerships with internal teams. A successful candidate will be both entrepreneurial, highly analytical, and able to work extremely effectively in a matrix organization. We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives, especially related to consumer products and services. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment.

Key job responsibilities

Strategic Alignment & Planning

• Act as Marketing lead for integrated launch planning on Amazon across Product, Marketing, Tech and Account Management teams to ensure synchronized customer experiences
• Ensure integrated marketing campaigns support product launches and commercial objectives
• Manage marketing technology stack to enable seamless cross-channel execution
  
  

Cross-functional Orchestration

• Align integrated marketing efforts with product roadmap and commercial initiatives
• Lead weekly cross-functional sync meetings to coordinate campaign execution
• Partner with Product teams to translate features into marketing narratives
• Work with Account Management and Partnership Marketing to integrate partner/dealer marketing activities
• Coordinate with Regional Marketing teams to ensure local market relevance
  
  

Message & Program Consistency

• Partner with Creative Director to maintain a central repository of approved messaging, assets, and marketing materials
• Ensure regional teams and partners have access to latest messaging and campaign materials
• Coordinate rapid responses to market changes or competitive moves across all teams
  
  

Performance Tracking & Optimization

• In partnership with Marketing leads, develop unified success metrics that span product adoption, marketing performance, and commercial goals
• Create feedback loops between customer-facing teams to share insights and improve execution
  
  

Basic Qualifications

• 9 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
  
  

Preferred Qualifications

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research
  
  

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon Advertising LLC

Job ID: A2946189