What are the responsibilities and job description for the Principal Live Sports Sponsorship GTM , Live Sports position at Amazon?
Description
Amazon advertising offers advertisers a rich array of media solutions inclusive of Live Sports.
Our team is looking for a seasoned advertising and sponsorship GTM to serve as a Live Sports Sponsorship GTM responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports properties at Amazon. The Live Sports Sponsorship GTM specialist will report directly to Head of Live Sports Brand Partnerships, within larger Live Sports Sales team. The specialist will work with League partners, Prime Video Production, Programming and Video Ads Product Team to define integration and sponsorship monetization opportunities across Live Sports properties such as Thursday Night Football, NASCAR, NWSL and WNBA, and determine go-to-market (GTM) strategies. They will partner with sales, pricing and planning teams and ultimately ensure Amazon’s Live Sports sponsorship offering meets the needs of our Advertising customers.
Key job responsibilities
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158,400/year in our lowest geographic market up to $262,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Amazon Advertising LLC
Job ID: A2894818
Amazon advertising offers advertisers a rich array of media solutions inclusive of Live Sports.
Our team is looking for a seasoned advertising and sponsorship GTM to serve as a Live Sports Sponsorship GTM responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports properties at Amazon. The Live Sports Sponsorship GTM specialist will report directly to Head of Live Sports Brand Partnerships, within larger Live Sports Sales team. The specialist will work with League partners, Prime Video Production, Programming and Video Ads Product Team to define integration and sponsorship monetization opportunities across Live Sports properties such as Thursday Night Football, NASCAR, NWSL and WNBA, and determine go-to-market (GTM) strategies. They will partner with sales, pricing and planning teams and ultimately ensure Amazon’s Live Sports sponsorship offering meets the needs of our Advertising customers.
Key job responsibilities
- Contribute to development of Live Sports’ sponsorship offerings, alongside Sales, Product, Content, Business, Finance and Creative Strategist teams.
- Drive Sport Sponsorship GTM and Sales efforts including contribution to the Upfront/annual sales cycle, leading certain client meetings and engagements
- Annually prepare GTM narratives and inputs for sales strategy sessions.
- Translate sports rights into sellable sponsorship packages
- Serve as center of excellence on specific league matters related to Ad Policy, Programming and Compliance.
- Lead Amazon Ads’ relationship with league/s and specific sport production team, serving as portal for sport-specific sponsorship monetization.
- Partner to support think big ideation, asset creation and packaging for sport property
- Manage sponsorship inventory tracking and documentation for live event executions, ensuring flawless execution and partnership with Live Sports Production team/s.
- Drive adoption of Prime Video’s sponsorship offerings, including revenue goals, product adoption, advertiser maturity advancement, renewals, etc.
- Aggregate Voice of Customer (VOC) sand partner with programming, production and product teams to drive sponsorship solutions by sport, to deliver upon customer needs while driving growth for Amazon.
- Produce stack-ranked set of sales priorities and influence requirements, roadmap decisions and trade-offs.
- Utilize industry expertise on trends, consumer behavior and emerging media technologies to identify new opportunities for innovation in Live Sports sponsorship.
- 7 years of sports management, Live Sports, sports rights and sponsorship experience
- 7 years’ experience working cross functionally with production and league partners in sports
- 7 years of developing, negotiating and executing business agreements experience
- 7 years of professional or military experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
- Experience selling to Fortune 1000 or Global 2000 organizations
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158,400/year in our lowest geographic market up to $262,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Amazon Advertising LLC
Job ID: A2894818
Salary : $158,400 - $262,000
