What are the responsibilities and job description for the Product Marketing Manager , Amazon Business Central Marketing position at Amazon?
DESCRIPTION
Come be a part of a rapidly expanding $35 billion global business. At Amazon Business (AB), we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of AB to buyers and sellers of all sizes, unlocking our potential worldwide.
This role is part of the AB Marketing team and our vision is to establish AB as the most recognized B2B brand. As the Product Marketing Manager, you will deliver engaging, cross-platform AB store and merchandising experiences that drive discoverability and adoption of promotion programs. You will also be responsible for the strategy, development, and optimization of global campaigns.
To be successful in this role, this individual will work seamlessly with senior stakeholders across Marketing, Finance, Business, and Tech across geographic regions to optimize and scale engagement promotions with a focus on experimentation. We are looking for an individual with broad experience in online merchandising, digital marketing, and product marketing with a focus on promotions strategy and implementation. This role requires skills in strategic thinking, relationship building, and problem solving, as well as a willingness to be hands-on with execution.
The ideal candidate has a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries.
The individual will thrive in a fast-paced, high-pressure entrepreneurial environment. If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.
Key job responsibilities
- Responsible for WW spend engagement promotions strategy and implementation plan, driving use case analyses integrating historical insights to assess return on investment, and executing the promotions communication plan with analytics, marketing operations, and tech teams.
- Lead spend engagement promotion testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis.
- Develop and execute marketing communications plan for spend engagement promotions, including targeted Amazon-owned channels like email.
- Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications.
- Partner cross-functionally with tech, product, and finance teams to identify and prioritize opportunities to improve promotions tool and process.
- Support engagement promotions for high-priority seasonal onsite events.
- Establish and drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.
BASIC QUALIFICATIONS
- 2 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- 4 years of professional non-internship marketing experience
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Salary : $98,200 - $179,600
