What are the responsibilities and job description for the Programmatic Solutions Analyst, Amazon Ads position at Amazon?
DESCRIPTION
Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions - including sponsored, display, video, and custom ads - leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. Our programmatic advertising platform, the Amazon Demand Side Platform (DSP), is becoming increasingly popular with major advertisers and agencies worldwide. We believe we understand programmatic advertising better than anybody else and want to turn it into a science of its own that all users can leverage for their programmatic advertising.
Our Amazon DSP team is looking for a Programmatic Solutions Analyst to join Amazon Advertising's growing team based in New York.
As a Programmatic Solutions Analyst, you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks, driving the overall expertise in our programmatic advertising DSP.
The Programmatic Solutions Analyst develops our customers into proficient users of Amazon DSP. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Advertising internal account teams, support engineering, sales, and product to address customer needs, acting as the voice of the customer to help drive product enhancements, and create solutions on behalf of a diverse set of customers. You will be passionate about understanding customer objectives, and addressing them via training, product deep dives, adoption of Amazon technologies.
A typical engagement with our customers could include conducting deep dives to quality check campaign set-up, campaign performance monitoring, providing optimization recommendations, reviewing defect ticket trends to find opportunities for training, analyzing customer satisfaction surveys, and owning internal requests for onboarding new customers.
You will advocate for the customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. The Programmatic Solutions Consulting team operates as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.
You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership and curiosity will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity.
Key job responsibilities
Owning the relationship with programmatic traders, engaging with them to understand their needs and blockers
Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices
Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations
Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)
BASIC QUALIFICATIONS
- 2 years of programmatic advertising experience
- Experience with Excel
- Experience analyzing data and best practices to assess performance drivers
- Experience in omni-channel marketing, search engine marketing or search engine optimization
- Bachelor's degree in marketing, communications, or equivalent work experience
- Fluency in English
PREFERRED QUALIFICATIONS
- Experience in e-commerce or online advertising
- Experience (technical and operational) with multiple domain areas of programmatic advertising technologies (DSP, RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, etc.)
- Proficient oral and written communication skills with ability to establish credibility with technical and non-technical business owners.
- Organizational skills including prioritizing, scheduling, time management, and meeting deadlines
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $48,800/year in our lowest geographic market up to $104,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Salary : $48,800 - $104,400
