Sr. Channel Marketing Manager, B2B, Channel Marketing

Job ID : 2901691 | Amazon.com Services LLCThe Sr. Channel Marketing Manager will be responsible for owning the In-store experience and channel marketing function for the offline business and strategic initiatives for Pro, SMB and Homebuilders as part of the B2B channel. This role will drive all aspects of building long-term, mutually-successful marketing plans for Ring and our retail partners. This role will be responsible for the complete life-cycle of strategic channel marketing programs – collaborating with stakeholders to identify new opportunities, developing strategies, designing in-store programs and then executing, measuring and evaluating them against agreed upon business goals and objectives.As an expert in the retail environment, the right person will maintain high standards in all aspects of planning, execution and evaluation to ensure all programs are driven to completion.Key job responsibilities Responsible for all Channel Marketing activities across Pro, SMB and Homebuilder channels. Execution of Channel Marketing programs from ideation to development and delivery at retailer to support growth and achieve expected sales-out results. The Sr.CMM owns the retail experience from product, category, visual and brand development with influence over creative execution and training.Ownership of the strategic account planning from a retail marketing perspective, building programs to drive consideration, conversion and education. Close cooperation with sales and marketing teams.Development of rolling annual and quarterly plans with key retail partners, aligned with US priorities. Management of the successful implementation of the plan within the defined budgets and timelines.Work closely with the sales account managers to ensure best-in-class execution in-store with an influence over how the brand shows up online so there is a consistent omni-channel brand representation.Lead the efforts to evaluate effectiveness and profitability of programs in partnership with Retail Analytics lead and Sales. Distill broad concepts and business strategies into structured channel marketing plans. Track results and deliver actionable insights from resulting data.Develop and sustain strong partner relationships with key retailer contacts, vendors, and third-party agencies. Manage external agencies (e.g. merchandising, creative).Support brand strategy by working with internal departments and external partners to ensure that all marketing elements enhance and leverage the brand equity with all constituents.Promote teamwork and collaboration, show initiative and influence with stakeholders on the offline business and act independently to successfully manage channel marketing initiatives.BASIC QUALIFICATIONS 6 years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience leading go-to-market for consumer software or hardware product launchesPREFERRED QUALIFICATIONS Experience using any of SQL or other analytical tools for conducting data analysisExperience with customer segmentation, profiling, and targetingAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Los Angeles County applicants : Job duties for this position include : work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https : / / amazon.jobs / content / en / how-we-hire / accommodations for more information.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600 / year in our lowest geographic market up to $212,600 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company.#J-18808-Ljbffr

Salary : $128,600 - $212,600