What are the responsibilities and job description for the Sr Creative Director, Content & Strategic Initiatives, North America Stores position at Amazon?
Description
The North America Stores (NAS) team is seeking a Sr. Creative Director to be the driving force behind our content and copy for strategic initiatives including printed catalogs, our Haul program, category marketing, and new brand launches.
As Sr. Creative Director, you will distill diverse input from large customer segments and stakeholders to set the vision, create strategy, build consensus on priorities, and ensure our marketing campaigns are nothing short of amazing. You will transform customer insights into strategies while developing, implementing, and producing impactful campaigns.
You'll be the creative force behind our printed catalogs, making them impossible to ignore. You'll keep our copy playbook fresh and relevant, and spearhead category marketing content that speaks directly to our customers. You will also dive into the world of GenAI helping push our creative boundaries.
Key job responsibilities
The Amazon North America Creative team is responsible for crafting bold, efficient, and breakthrough marketing content to reach and resonate with today's audience. We aspire to meet customers wherever they may be. On social media, on their phones and devices, across the site, in their inboxes and provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. We believe in creative that speaks to our customers, reinforces the Amazon brand promises (selection, value, and convenience) and highlights our best offerings. Be that top brands, offers, member benefits, etc., while driving the business forward and meeting our marketing goals.
Basic Qualifications
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $166,100/year in our lowest geographic market up to $274,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Amazon.com LLC
Job ID: A2926137
The North America Stores (NAS) team is seeking a Sr. Creative Director to be the driving force behind our content and copy for strategic initiatives including printed catalogs, our Haul program, category marketing, and new brand launches.
As Sr. Creative Director, you will distill diverse input from large customer segments and stakeholders to set the vision, create strategy, build consensus on priorities, and ensure our marketing campaigns are nothing short of amazing. You will transform customer insights into strategies while developing, implementing, and producing impactful campaigns.
You'll be the creative force behind our printed catalogs, making them impossible to ignore. You'll keep our copy playbook fresh and relevant, and spearhead category marketing content that speaks directly to our customers. You will also dive into the world of GenAI helping push our creative boundaries.
Key job responsibilities
- Manage a team of designers and writers on Haul, printed catalogs, category marketing, and new initiatives
- Maintain NA Copy Guidelines and playbook
- Create mechanisms to train team members and global partners on copy playbook and Haul updates
- Collaborate with cross-functional partners in business and central marketing teams to ideate and produce marketing assets across all customer touchpoints
- Identify opportunities to incorporate emerging marketing and branding trends, as well as digital and GenAI innovations, into creative and marketing strategies
- Collaborate with leadership to audit efficiencies and productivity, ensuring continuous improvement over time
- Establish mechanisms and audit work to maintain consistent brand standards across customer-facing programs
- Scope projects and forecast resource needs with key stakeholders to prioritize and maximize resources; communicate needs and trade-offs as appropriate
- Proactively solve problems on behalf of the team and seek clarification when faced with ambiguity
- Mentor and develop in-house creative talent through design reviews, individual coaching, and ongoing learning opportunities
The Amazon North America Creative team is responsible for crafting bold, efficient, and breakthrough marketing content to reach and resonate with today's audience. We aspire to meet customers wherever they may be. On social media, on their phones and devices, across the site, in their inboxes and provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. We believe in creative that speaks to our customers, reinforces the Amazon brand promises (selection, value, and convenience) and highlights our best offerings. Be that top brands, offers, member benefits, etc., while driving the business forward and meeting our marketing goals.
Basic Qualifications
- 15 years of creative design experience
- 5 years of people management experience
- A portfolio of creative marketing, brand or design work
- Retail digital design and/or eCommerce experience.
- Proficiency in Figma and Adobe Creative Suite
- Experience working with UX, product, and engineering teams
- Relentless drive for innovation, balanced with business and user interaction priorities
- Strong people management and coaching skills to drive the continuous evolution of creative processes
- Demonstrated business acumen and customer-centricity
- Global experience working at scale
- Excellent written and verbal communication skills
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $166,100/year in our lowest geographic market up to $274,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Amazon.com LLC
Job ID: A2926137
Salary : $166,100 - $274,600
