Director of Marketing, Anesthesia & Patient Monitoring

Job Title: Director of Marketing, Anesthesia & Patient Monitoring

Reports To: Vice President of Marketing

Location: Columbia, MD (Hybrid)

Position Summary: The Director of Marketing, Anesthesia & Patient Monitoring (“A&PM”) will lead the downstream marketing management activities and team responsible for Ambu’s Anesthesia, Patient Monitoring, and EMS franchises. The candidate will be responsible for leading and developing the US A&PM marketing management team, downstream strategies, and commercial execution required to ensure effective customer-centric marketing deliverables associated with product launches, market adoption/share, revenue growth, and profitability in the business line. This position is well suited for a strategic, creative, commercially-driven marketing leader with team building/developing skills applied alongside brand evangelism and analytical approaches to drive results and goal achievement for the business unit.

Essential Functions And Responsibilities

• Lead franchise and brand downstream marketing efforts in North America for Ambu’s legacy Anesthesia, Patient Monitoring, and EMS portfolios – including annual strategic marketing plans, awareness/demand programs, and customer-centric brand equity and vitalization efforts
• Lead, manage, and develop the downstream A&PM marketing management team for high performance results and maximum impact in the product commercial spaces
• Responsible for the execution and results of key team-driven marketing management activities; such as, product launches, demand generation, brand equity building, high velocity promotional plans, and competitive landscaping
• Establish and optimize customer-centric, field-based collaboration between Sales, Corporate Accounts, Education, and Finance to ensure marketing approaches are effective, integrated, and voice of customer-driven
• Super-charge brand value in the clinical spaces with deep collaboration with health economics, outcomes research, market access, and marketing communications teams
• Continuously monitor and report on portfolio and team performance – including financial performance, key objective achievements, competitive landscape, and KPIs - and provide monthly/quarterly business reviews and insights to the Vice President of Marketing and SLT
• Summarize, qualify, synthesize, and review the marketing management tasks – such as ensuring business intelligence, product positioning/pricing, ongoing trends, promotional campaigns, sales support and tools, market opportunities, and business case/planning are managed, reported, and continuously improving by the marketing management team
• Oversee the marketing communication plans and goals for the franchise in the North American markets
• Oversee Ambu’s brand and ensure Ambu brand consistency in programs and Marketing communications, including trade shows and digital
• Ensure highly collaborative KOL/consultant relationships and downstream advisory boards are optimized, utilized productively, and supportive of growth in the franchise product lines
• Provide leadership/communication on business line, product performance, market and customer inputs to Global Teams on North American market needs, requirements, and long term planning aspects
• Lead team in sales support tools targeting all key stakeholders for the product area
• Collaborate with sales management and other department management to ensure Marketing strategies and programs are effective and are communicated as needed
• Oversee collaboration across geographies and cross-functional teams to build internal support, report on business progress, and accomplish business goals and objectives
• Up to 40% travel related to customer fieldwork, tradeshows/courses, corporate accounts meetings, and sales/marketing events
• Conduct business and maintain relationships according to Ambu’s standards and values
• Additional ad hoc duties, as needed
  
  

Qualifications /Experience

• Bachelor's degree in Marketing or related field, MBA a plus
• Minimum of 8-10 years of experience in Healthcare Marketing, preferably in Medical Devices
• Demonstrated experience in leadership, team management and development and organizational communication
• Displays initiative while driving commercial results and impacting business outcomes
• Strong project and program management skills, demonstrating a strong drive for results
• Strong storytelling skills, ability to craft narratives and presentations that engage audiences
• Ability to influence key stakeholders and partners at levels of the organization.
• Effectively build and maintain relationships with peers and colleagues across organizational levels and with the executive team – essential to this cross-functional heavy role
• Experience with design, evaluation, validation of marketing strategies and programs
• Consistently and effectively brings ideas, proposals and business cases forward for consideration
• Experience in Anesthesia, Patient Monitoring and/or Emergency Management Services (EMS), strongly preferred
• Expertise with Microsoft Office, especially PowerPoint and Excel
• Experience with new product development and launches
• Analytical and budgetary experience
• Strong ability to comprehend and analyze complex problems for business strategy
• Experience supporting a direct, commercially-centric sales force