What are the responsibilities and job description for the Marketing Partnerships and Activations Lead position at Amerantbank?
The Marketing Partnerships and Activations Lead will be responsible for the operations, development, and execution of the company’s partnership initiatives to drive business results. This position provides mid and short-term operational oversight of activities and fosters a culture of ideation and business growth. It also drives performance by maximizing the use of partnerships, entitlements and events.
This position will act as the liaison between multiple partner contacts and/or their agencies and internal departments. The role will contribute to the overall success of the marketing partnerships to and will work on the execution of partner’s contractual deliverables, while providing exceptional client service, relationship building, entertaining, and weekly and monthly program progress reports. The job will be at the corporate level and is an individual contributor.
Responsibilities:
- Acts as the primary liaison between key partner and Amerant Bank to facilitate execution of sponsorship agreements. Oversees and project manages the execution of contractual deliverables, while providing exceptional client service, relationship building, entertaining and weekly and monthly program progress reports. Ensure a full understanding of client Activation objectives and strategic priorities. Manages all fulfillment activities needed based on client contracts to ensure that all elements that are contractually obligated are delivered in a professional manner.
- Analyzes research findings while working with marketing research team and identifies activation concepts that align with the brand, support partners’ marketing objectives and drive business results.
- Tracks return on investment for partnerships and outlines detail within reporting. Working with tools such as Nielsen reporting, Medallia, social media tools such as Sprinklr.
- Through strategic planning and assessment, develops complete activation platforms, leveraging contractual assets and delivering a client-focused solution.
- Works collaboratively with brand manager to identify brand opportunities under the umbrella of partnerships to grow brand visibility.
- Tracks all assets, produces recaps, and regularly scheduled reports. Communicates key issues internally via status reports
Establishes and maintains best practices. Implements process to streamline tracking assets and inventory and enhance partner relationships. Maintains strong industry knowledge of best practices.
Works collaboratively across internal departments and stakeholders for partner approvals and alignment of programs and initiatives.
Provides operational management of high value partnership programs. Achieves activation goals and measure against metrics to define success. Constantly evaluate and improve activations.
Completes special projects or reports as requested by SVP Head of Marketing and other superiors
Perform other job-related duties as requested.
Ensure preventive measures are carried out to fully comply with current rules, regulations and internal policies relating to risks pertaining to BSA, USA Patriot Act, OFAC and other AML related issues.
To identify, evaluate, monitor and make any recommendation deemed necessary to their respective Risk Management Committee in order to assess, reduce, eliminate or control any current or prospective risks to earnings or capital arising from violations of, or nonconformance with, laws, rules regulations, prescribed practices, internal policies and procedures or ethical standards.
Work Experience:
Three (3) years’ experience with account management, client services, and marketing strategy
Previous experience working in entertainment, sports, or finance preferred
Bachelor’s degree in marketing, Advertising, Communications, Sport Management, Business Administration or relevant field
Excellent interpersonal skills and proven ability to work effectively with coworkers at all levels of the organization. Knowledge of project management platforms like Jira, Asana, Trello, Monday.com
Ability to handle multi-tasks in a fast-paced, deadline-oriented environment. Proficient in Microsoft Office products (Excel/PowerPoint/Word).
Must be a team player, can work under pressure, have a professional image and be able to resolve problems and conflicts. Must be able to prioritize work and effectively manage time and can manage change and leadership. Must possess excellent verbal and written communication skills. Excellent interpersonal and partnering skills to facilitate effective working relationships. Other professional skills such as effective presentation and creativity. Must possess project management skills with attention to detail. Supports a vision that aligns with the strategic plan. Self-directed and results driven. Proficient in measurement tools to provide timely reporting of partnership ROI. Excellent content creation and organizational skills. Motivated and agile, with the ability to quickly pivot strategies and priorities, as needed. Meticulous attention to detail and strong organizational skills.
