Marketing Manager, Subscriber Growth

America's Test Kitchen (ATK) is seeking a Marketing Manager, Subscriber Growth with expertise in mobile-based acquisition, MarTech, and performance marketing to drive scalable growth across digital channels. This role focuses on leveraging marketing technologies, optimizing acquisition strategies, and enhancing customer engagement to support business goals. The ideal candidate is data-driven, innovative, and skilled in executing cross-channel campaigns that deliver measurable results. Additionally, this role will explore and optimize additional acquisition channels, such as affiliate marketing and referral programs.
Responsibilities

• Growth Strategy: Develop and execute data-informed growth strategies across paid, owned, and earned channels, with a strong emphasis on mobile acquisition and performance marketing.
  
• MarTech Optimization: Partner with Product/Engineering teams to optimize marketing technology platforms, including MMP and CDP.
  
• Acquisition & Channel Expansion: Drive user growth through paid acquisition, mobile-based ad networks, app store optimization (ASO), and new acquisition channels like affiliate marketing, referral programs, and partnerships.
  
• Performance Analysis: Analyze campaign performance using tools like Google Analytics, Mixpanel, or Tableau, identifying insights to improve ROI and scalability.
  
• Cross-Channel Testing: Design and execute A/B and multivariate tests for creative, audiences, and messaging to maximize engagement and conversions.
  
• Collaboration: Work closely with product, design, and data teams to align growth initiatives with business objectives.
  

Skills You'll Need

• Strong experience leveraging MarTech platforms, including MMPs and CDPs.
  
• Expertise in mobile growth strategies, including paid acquisition, app store optimization (ASO), and retention tactics.
  
• Hands-on experience with analytics and attribution tools like Google Analytics, AppsFlyer, or similar platforms.
  
• Proficiency in designing and running A/B tests and multivariate experiments across channels.
  
• Strong analytical skills to interpret performance metrics and deliver actionable insights.
  
• Excellent project management and communication skills to drive alignment across teams.
  

Qualifications & Experience

• 3–5 years of experience in growth marketing, performance marketing, or digital acquisition.
  
• Experience in subscription-based business models or recurring revenue environments.
  
• Familiarity with MarTech platforms such as CDPs, CEPs, and MMPs.
  
• Proven track record in driving app growth through paid acquisition, app store optimization (ASO), and retention strategies.
  
• Strong knowledge of subscription-based business models, including metrics like CAC, LTV, and churn.
  
• Proficiency in programmatic advertising, in-app engagement strategies, and multivariate testing.
  
• Excellent analytical, project management, and communication skills to collaborate effectively across teams.
  

• Experience with programmatic advertising, in-app engagement strategies, and multivariate testing.
  

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.
About America's Test Kitchen
The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), magazines (Cook's Illustrated and Cook's Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.
Why America's Test Kitchen:
We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.
We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
We welcome your application.