Social Media Coordinator - Birmingham

Position Title: Social Media Coordinator Department: Marketing Reports to: Digital Media Manager     Travel & Location: This position requires 25% travel during the work week with additional field visits to film content as needed. The ideal candidate will be based in Birmingham/Central Alabama area.   Position Purpose and Objectives    We are seeking a creative and driven Social Media Coordinator to join our dynamic marketing team. The ideal candidate will be responsible for managing and growing our social media presence across various platforms. This role involves creating engaging content, monitoring social media channels, analyzing performance metrics, and collaborating with our Store,  Donation , and Online teams to enhance our brand’s online presence.   Roles and Responsibilities    Develop and curate high-quality, engaging content (text, images, videos) for social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok. Schedule and publish posts using social media management tools. Maintain a consistent brand voice and style across all social media channels. Monitor social media channels for comments, messages, and mentions, and respond in a timely and professional manner. Foster and grow online communities by engaging with followers, influencers, and potential customers. Address customer inquiries and issues through social media channels. Track and analyze social media performance metrics using analytics tools. Prepare regular reports on social media activities and provide insights and recommendations for improvement. Monitor trends and best practices in social media marketing and apply them to our strategy. Work closely with the marketing team to align social media content with broader marketing campaigns and initiatives. Coordinate with internal and external partners  (agency, freelance, etc.) to create visually appealing graphics and videos. Assist in planning and executing social media advertising campaigns. Develop and implement social media strategies to increase brand awareness, engagement, and conversion. Work with Manager of Digital Online to Identify and build relationships with key influencers and brand advocates. Stay up-to-date with the latest social media trends, tools, and technologies.     Skills and Qualifications    Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. 1 years of proven experience leading social media execution. Demonstrated experience in content creation and social media management. Strong written and verbal communication skills. Proficiency in using social media platforms and management tools (e.g., Hootsuite, Buffer). Knowledge of social media analytics and reporting tools (e.g., Google Analytics, Facebook Insights). Creativity and a keen eye for detail. Ability to multitask and manage time effectively. Basic knowledge of graphic design and video editing software is a plus. Strong interpersonal skills and ability to work in a team environment. High level of creativity and ability to think outside the box. Proactive and self-motivated with a strong work ethic. Passion for social media and staying current with industry trends. Knowledge of thrift and engaging in “thrifting” a plus.       Competencies    Never- 0%, Occasionally- 1-33%, Frequently- 34-66%, Continuously- 67-100%   Physical Demands:  Occasionally - Carrying up to 50 lbs., pushing and pulling up to 25 lbs., lifting up to 50 lbs., climbing up to 14-foot height, balancing, stooping, kneeling, crouching, handling and smelling.  Frequently - Walking on tile/concrete, bending, feeling, and reaching waist/overhead level.  Continuously - Standing on tile/concrete, talking, seeing, and hearing.    Other:  Mostly regular hours, occasionally working evenings. Working environment includes inside of building with controlled temperatures and outside conditions with varying weather and temperatures.        Other duties as assigned: Please note that this job description may not cover every duty or responsibility that might arise in the course of employment. Employees are expected to perform other duties as assigned, which may not be explicitly stated in this document.  This job description is not intended to be a comprehensive list of all duties, responsibilities, and qualifications required of employees in this position. The duties and responsibilities outlined here are intended to provide an overview of the primary functions of the role, but they may change as the needs of the organization evolve.    #IND123

Salary : $45,000