What are the responsibilities and job description for the American Advertising Federation is hiring: Digital Marketing and SEO Manager in position at American Advertising Federation?

Ready to take your career to the next level while enjoying a flexible, 4-day workweek? We’re looking for a passionate Digital Marketing and SEO Manager to join our healthcare digital marketing agency and make a real impact on our company and clients. Say goodbye to burnout and hello to a role where you’re valued, supported, and empowered to succeed. With a hybrid work model, you’ll enjoy the balance of collaboration and independence—all while doing what you love in a supportive, innovative environment. If you’re ready to bring your skills to a company that values creativity, growth, and work-life balance, we want to hear from you!

Key responsibilities :

Serve as the primary point of contact for clients; building and maintaining strong, long-term relationships.
Lead the creation and execution of multi-channel digital marketing campaigns (web, SEO, PPC, social, reviews), ensuring they are delivered on time, within scope, and on budget.
Execute on SEO efforts yourself, including keyword research, on-page optimization, and link-building strategies.
Hire, train, and manage internal teams (e.g., content creators, PPC specialists, social media managers) and contractors (e.g., freelance writers, developers, designers).
Track and analyze campaign performance using tools like Google Analytics, Google Search Console, and third-party platforms (e.g., SEMrush, Ahrefs).
Prepare and present detailed reports to clients and internal stakeholders, highlighting key metrics and actionable insights.
Address challenges and resolve issues promptly, whether related to campaigns, team performance, or client concerns.
Stay updated on digital marketing trends, tools, and best practices to provide informed recommendations to clients and Koda Digital.

Must-have qualifications :

5 years of experience in digital marketing and SEO, with a proven track record of managing successful campaigns.

High proficiency in SEO tools (SEMrush, Ahrefs, Moz, Google Search Console) and web analytics tools (Google Analytics, Google Tag Manager).

Strong knowledge of all primary web channels including website conversion strategy, social media, content, paid advertising, email, and review management.

Ability to set clear objectives, KPIs, and timelines for campaigns and other marketing projects.

Strong organizational skills to juggle multiple projects and deadlines.

Excellent verbal and written communication skills for client interactions and team collaboration.

Proven ability to manage client relationships, address concerns, and ensure satisfaction.

Ability to switch between strategic planning and hands-on execution as needed.

Bachelor’s Degree in marketing, communications, business, or a related field.

Nice-to-have qualifications :

Experience working in a digital marketing agency managing multiple clients or campaigns.

Experience in healthcare digital marketing and / or patient acquisition for healthcare practices.

Advanced SEO certifications (Hubspot, Moz, etc).

Basic knowledge of HTML, CSS, or JavaScript for technical SEO collaboration.

Basic design skills using tools like Adobe Photoshop or Canva to create visual assets.

Benefits :

Salary of $81,000 to $117,000 / yr based on experience and skills.

4-day work week - every weekend is a 3 day weekend.

Hybrid work - 2 days remote, 2 days in-office.

Health insurance stipend (QSEHRA).

Unlimited PTO & sick leave.

About Koda Digital

Koda Digital is a small, but mighty, digital marketing agency specializing in healthcare. We utilize innovative SEO, paid advertising, social media, web design, and data analytics to grow our clients’ medical practices. Your contributions and ideas will have a massive impact on the direction and success of the company. We believe that there's more to your life than your job, and take employee happiness to the next level with continued education, consistent feedback, and a work schedule that works around you.

Office Days : Align. Remote Days : Refine. Off Days : Unwind.

Mon : Remote

Tue : Remote

Wed : Office

Thur : Office

Fri : Off

Sat : Off

Sun : Off

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Salary : $81,000 - $117,000

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