What are the responsibilities and job description for the Paid Advertising (Digital Marketing) Manager position at American Advertising Federation?
ABOUT Jotform
All potential applicants are encouraged to scroll through and read the complete job description before applying.
Jotform is a bootstrapped San Francisco-based SaaS company with over 25 million users worldwide. We like keeping things agile, independent, and fun, and believe everyone should be able to create their own online forms. Our 10,000 ready-made form templates, 100 integrations, and more than 380 widgets have made us one of the most popular online form builders for organizations of all sizes — from small businesses to enterprises. We believe paperwork shouldn’t slow anyone down; we’re dedicated to making online data and payment collection as seamless as possible.
ABOUT THE ROLE
Jotform is seeking a strategic and results-driven Paid Advertising / Digital Marketing Manager to lead our paid advertising initiatives and drive demand generation for our Enterprise product. This role will work closely with cross-functional marketing teams to execute data-driven campaigns across various channels—including Google, LinkedIn, Meta, and others—to drive high-quality leads, maximize ROI, and scale growth.
In this role, you’ll own the end-to-end strategy, execution, and optimization of our paid media efforts. You will be responsible for managing advertising budgets, performing in-depth analysis of campaign performance, and developing innovative solutions to continuously improve results.
This is an on-site position.
The key objectives of this role include but are not limited to
- Define and manage omni-channel paid advertising strategies to lead generation and acquisition capture goals for Jotform Enterprise
- Own the operations, optimization, and execution of ads across paid channels such as Google Ads, LinkedIn, Meta (Facebook, Instagram), and others to support pipeline creation and customer acquisition
- Continuously test and optimize campaigns across channels, focusing on improving KPIs such as CTR, conversion rates, and cost per acquisition
- Collaborate with internal marketing teams to ensure alignment with broader campaign strategies and goals
- Build out and manage budgets, forecasts, and reporting on campaign performance, providing actionable insights and data-driven recommendations
- Set up and manage ad campaigns, ensuring accurate tracking, reporting, and analysis of all paid media efforts to optimize performance and drive insights
- Explore and scale new advertising opportunities, staying ahead of digital marketing trends and identifying new channels for growth
- Develop A / B testing strategies for ad creatives and messaging to optimize conversion rates.
- Report on key metrics and performance, regularly presenting insights to stakeholders
What do you need to be successful?
Compensation, Perks & Benefits
OUR PROCESS
We thank all applicants in advance for their interest and for taking the time to apply for this position at Jotform!
We’ll review your application along with all the others we receive and choose the top candidates. In many cases, due to time constraints and the volume of applicants, only short-listed candidates will be contacted, but we do consider each application carefully.
If you are short-listed, we’ll contact you for a short screening call to get to know you better. If you don’t get a call, please don’t be disappointed! We receive many applications for each role.
Jotform is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law.
Jotform values your privacy. You can find more information regarding our applicant privacy notice here : https : / / www.jotform.com / job-applicant-privacy /
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Salary : $135,000 - $175,000
