What are the responsibilities and job description for the Vice President Marketing position at American Advertising Federation?
Our client, a leading beauty company, is seeking a VP of Marketing to drive strategy, innovation, and growth for a $300M global beauty portfolio. This executive-level role requires P&L ownership, brand leadership, and expertise in omnichannel marketing (DTC, retail, Amazon, and digital).
Location:
Boston, MA (Hybrid – 3 days onsite)
The Role
This position is for a GM-minded leader who can drive transformation, optimize brand performance, and lead a high-performing team. You will own the go-to-market strategy, oversee category development, and enhance brand positioning across multiple consumer touchpoints.
Key Responsibilities
Bonus: 30%
Relocation assistance provided (lump sum).
If you have deep beauty experience, a proven track record in marketing leadership, and the ability to drive change and growth, we want to hear from you.
DO NOT APPLY IF YOU DO NOT HAVE A STRONG BACKGROUND IN BEAUTY.
J-18808-Ljbffr
Location:
Boston, MA (Hybrid – 3 days onsite)
The Role
This position is for a GM-minded leader who can drive transformation, optimize brand performance, and lead a high-performing team. You will own the go-to-market strategy, oversee category development, and enhance brand positioning across multiple consumer touchpoints.
Key Responsibilities
- P&L ownership for a $300M portfolio, ensuring profitable growth and category expansion.
- Develop and execute brand strategy, product innovation, and market positioning.
- Lead omnichannel marketing, including DTC, retail, Amazon, digital, and social.
- Oversee commercial innovation, creative strategy, and marketing effectiveness.
- Collaborate with sales, finance, operations, and product teams to maximize performance.
- Lead a team of marketing directors, brand managers, and digital marketers, fostering a culture of mentorship and high performance.
- Drive change management to integrate individual brands into a cohesive category strategy.
- 12 years in marketing, with 4 years in senior leadership (BEAUTY INDUSTRY REQUIRED).
- Big and small company experience – expertise in both structured corporate environments and agile, fast-moving organizations.
- Proven success in brand management, revenue growth, and innovation.
- Deep understanding of category leadership, retail relationships, and consumer trends.
- Strong strategic mindset and leadership skills, with the ability to drive transformation.
Bonus: 30%
Relocation assistance provided (lump sum).
If you have deep beauty experience, a proven track record in marketing leadership, and the ability to drive change and growth, we want to hear from you.
DO NOT APPLY IF YOU DO NOT HAVE A STRONG BACKGROUND IN BEAUTY.
J-18808-Ljbffr
Salary : $280,000 - $300,000
