Customer Marketing Specialist

POSITION SUMMARY:

We seek a Customer Marketing Specialist to enhance customer engagement and retention through targeted marketing initiatives. This role will serve as a key liaison between our marketing team, auctions, and customers, ensuring they receive relevant updates, resources, and engagement opportunities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Serve as the primary marketing contact for key customers, providing updates and resources to strengthen relationships.
• Planned and executed customer-focused marketing campaigns to drive loyalty and engagement.
• Collect and communicate customer requests to auctions, ensuring they follow through.
• Use customer insights and data analytics to personalize messaging
• Track, measure, and present campaign performance insights to optimize future strategies.
• Collaborate cross-functionally with marketing, sales, and customer engagement teams to align marketing efforts with customer needs.
• Assist in the development and execution of customer marketing campaigns using Marketo, including email nurturing and automation workflows.
• Design and maintain auction-specific consignor templates in Canva to support marketing consistency.
• Listen to customer feedback and recommend marketing updates as needed
• Develop branded marketing templates for America’s Auto Auction locations to ensure a standardized approach.
• Support additional marketing initiatives as needed.

QUALIFICATIONS AND EXPERIENCE

• 1-3 years of experience in customer marketing, digital marketing, or a related field.
• Strong understanding of customer engagement strategies.
• Experience with email marketing platforms (Marketo preferred) and marketing automation.
• Proficiency in Canva or other design tools for creating marketing materials.
• Data-driven mindset with the ability to analyze and report on marketing performance.
• Strong communication and collaboration skills to work cross-functionally with internal teams.
• Ability to multitask and manage multiple projects in a fast-paced environment.