Marketing Specialist I

POSITION SUMMARY: This position will have role in helping create, communicate, and implement the organization’s marketing strategies that align with the bank’s growth objectives. As a team player, the marketing specialist will help drive department and overall bank growth goals.

PRIMARY RESPONSIBILITIES AND ACCOUNTABILITIES: (90%)

• Work closely with the Marketing team on the creation, communication, and implementation of bank products and services campaigns as well as ad hoc marketing assets created to meet customers’ needs and company’s goals.
• Collaborate with Marketing team in planning, creating, and implementing marketing campaigns.
• Implement bank digital marketing plans across search, display, social, mobile, email, blogs, and video channels.
• Update existing and new content for bank’s website.
• Assist with the creation, organization, maintenance, and retention of marketing collateral for sponsorships, events, campaigns, and advertisements.
• Assist in writing and editing content for different platforms such as social media, website, mailers, press releases, blogs, advertisements etc. meeting compliance needs for the bank.
• Assist in maintaining brand integrity of all materials to include the bank’s identity system, promotional giveaway items, signage, etc. and marketing assets.
• Assist with scheduling and designing posts and advertisement for social platforms such as Google My Business, Facebook, Twitter, Instagram, YouTube, (and applicable tools such as) HubSpot or Hootsuite.
• Assist with execution of public relations strategy for the bank across markets.
• Responds to customer communications via Facebook, Google Maps, Google My Business and other digital platforms.
• Undertake daily administrative tasks to ensure the functionality and coordination of the marketing department’s activities.
• Understand and maintain regulatory compliance in all areas of bank’s marketing plan.

SECONDARY RESPONSIBILITIES AND ACCOUNTABILITIES: (10%)

• Maintain AB&T Company Store and assists branches with their orders.
• Represent Bank at various civic and community events.
• Adhere to compliance procedures and participate in required training.
• Other duties as may be assigned.

ROLE QUALIFICATIONS:

Education
• Bachelor’s degree in Communications, Marketing or Business desired.

Experience
• Prefer 1 year of previous marketing or banking experience or equivalent. This position requires the ability to be creative in combination with analytical and technical skills. Team oriented with a strong drive for reaching department and overall bank goals of growth for customers, employees, and communities.

Other Skills and Abilities
• Creative ability to develop successful promotions
• Strong communication skills, both written and verbal
• Technical abilities to manage bank applications
• Interpret business requests into campaign data requirements
• Perform reporting and controls to verify expected result and campaign requirements are met
• Collaborate with internal and external partners
• Customer service focused
• Maintain confidentiality of customer information
• Resourceful, well organized and ability to multi-task
• Effective problem solving and decision-making skills
• Strong attention to detail
• Strong ethical focus

PERFORMANCE MEASURES:
• Meets or exceeds annual goals
• Compliance with regulatory requirements
• Implements process improvements-time and cost savings, and quality improvements

WORKING CONDITIONS:
• Work is performed largely within the Bank with limited chance for personal injury. Prolonged and frequent mental and visual concentration required. Periodic stressful situations in response to multiple priorities within established deadlines. Work hours are generally during normal business hours. Unscheduled evening and weekend work will be needed to meet the needs of customers and employees. Out-of-town and overnight business travel will be required. Work on some Saturdays will be required. Must be able to lift and move up to 20 pounds of office supplies and equipment. Some bending, turning, and twisting required.

GENERAL NOTICE:
This position description describes the general nature and level of work performed by the employee assigned to this position and should not be interpreted as all inclusive. It does not state or imply that these are the only duties and responsibilities assigned to the position. The employee may be required to perform other job-related duties. All requirements are subject to change and to possible modification to reasonably accommodate individuals with a disability.
This position description does not constitute an employment agreement between the Bank and employee and is subject to change by the employer as the needs of the Bank and requirements of the position change.