Manager, Webinars

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Job Description:

The Manager, Webinars will plan, promote, produce, and deliver a series of ABA webinars. This role will develop and publish a webinar calendar to maximize the number of programs delivered to increase overall webinar attendance.

The Manager will be responsible for collaborating with internal Subject Matter Experts (SMEs) to identify content and develop and manage the webinars program.

The Manager will collaborate with the Marketing and Sales teams to develop discount pricing and package deals while identifying venues and methods of delivery to drive new business.

The ideal candidate will have knowledge of budgets to deliver programs in accordance with the Office of Member Engagement’s (OME) standards and in compliance with established ABA policies and procedures. This role will also collaborate with the Director, Webinars to streamline processes for efficiency and cost savings.

Key Responsibilities:

Team Coordination – Liaise with and manage project team and external SME activities and deliverables related to webinars.

Webinar Administration

• Manage operational excellence for all scheduled paid webinars.
• Collaborate with marketing and internal teams to execute marketing plans.
• Prepare and submit SME contract requests through ABAs contract management tool.
• Prepare and submit webinar description to Certifications for Continuing Education (CE) approval.
• Coordinate with Learning Management Systems (LMS) publishing teams to publish programming on LMS.
• Conduct necessary quality assurance tests.
• Assists with report creation as needed.

Webinar Development – Serve as the primary contact for speakers, ABA subject matter experts, internal service units and the external service provider for registration, customer service, production, and accounting processes.

• Collaborate with all in-person event staff to identify quality programming opportunities.
• Support Director with market needs assessments, evaluation of existing programs and obtain input from internal and external sources to ensure quality and timely programs.

Webinar Management – Continue operational excellence for paid webinars.

• Partner with SMEs to shape presentations, handouts and request Product IDs.
• Collaborate with marketing to execute marketing plans, and with other internal teams for customer support requirements, CE, and general awareness.
• Liaise with ON24 to schedule and execute webinars.
• Manage logistics, production schedules, and project deadlines including:
• Developing decks, flow, and timing of program agenda.
• Preparing participant materials and managing pre-program preparations with speakers and external service providers including content development and coordination of/participation in software demos, equipment testing, and orientation meetings.
• Provide quality control and oversight by anticipating problems and developing/implementing solutions.
• Oversee all post-briefing wrap-up activities, including invoice management, financial summary review, closing communications, and audience engagement analytics.

Marketing & Customer Service – Monitor and collaborate with Marketing and Certifications on promotional mechanisms including emails and internal communications, media and e-bulletins, and ABA website and speaker promotion.

• Manage the quality control of webinar web pages on ABA’s Website and LMS, including publishing a yearly calendar, content descriptions for individual webinars, bundles, and regular updates.

Budget Monitoring – Monitor expenses to ensure cost-saving and control of webinar costs. Assist with report creation as needed.

Requirements:

• Bachelor’s degree preferred or commensurate work experience.
• 5 years’ experience working with cross-functional teams on multiple projects with demonstrably successful deliverables. Experience developing, delivering, and producing webinars or Live Virtual training required.
• Association or Financial Services Industry experience preferred. General knowledge of banking including terminology and emerging issues preferred.
• Demonstrable experience building successful working relationships with internal and external project teams.
• Superior project management skills with experience successfully managing multiple projects and stakeholders in various stages of development required.
• Experience with learning management systems, blogs, archiving, podcasts, streaming audio/video, webcams, social media, strongly preferred.
• Excellent organizational skills; ability to establish priorities, ability to work independently with limited supervision.
• Strong verbal and written communication skills; experience editing marketing or customer/member collateral preferred.
• Exceptional internal and external customer service.
• Experience with budget management preferred; experience with proactive implementation of cost-saving practices strongly preferred.
• Ability to apply creative and strategic thinking; successfully analyze and assess technology and business solutions; devise and implement process improvements; exceptional management skills and judgment.
• Proficiency with Microsoft Office Suite, Adobe Acrobat, and Web publishing software; experience with ON24 preferred.

Target Salary Range for Role: (range the Association will pay for this role)

$80,000.00 - $90,000.00

Salary Band Range:

$59,273.00 - $80,766.00 - $102,260.00

American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.