What are the responsibilities and job description for the Client Marketing Strategist position at American Century Investments?
Our Firm
American Century Investments® is a leading global asset manager focused on delivering investment results and building long-term client relationships while supporting research that can improve human health and save lives. Founded in 1958, the firm’s 1,400 employees serve financial professionals, institutions, corporations, and individual investors, offering a wide range of investment strategies across a variety of investment disciplines.
We are committed to providing institutional-quality, actively managed solutions with a performance-centered mindset. Our expertise spans global growth equity, global value equity, disciplined equity, multi-asset strategies, global fixed income, alternatives, and ETFs.
Privately controlled and independent, we focus solely on investment management. This empowers us to align our decisions with client expectations and concentrate on their long-term money management needs.
Our culture of winning behaviors exemplifies our dedication to clients every single day. Delivering investment results enables us to distribute over 40% of our dividends—more than $1.8 billion — to the Stowers Institute for Medical Research, a 500-person, non-profit basic biomedical research organization with a controlling interest in American Century Investments. Our dividend payments provide ongoing financial support for the Institute’s work of uncovering the causes, treatments, and prevention of life-threatening diseases, like cancer.
For more information, please visit americancentury.com.
Reporting to the VP, Head of Client Marketing, you will translate the needs of the advisor audience to match with our key business solutions to drive marketing engagement
Essential Functions
- Understand the MARKET, including key target audiences, American Century source of business, key stock market activities and how they impact audiences to translate into ACI opportunities
- Understand American Century VALUE, including what American Century offers to meet prioritized client needs, participation in value proposition activities for owned segments, and gathering information from frontline business partners
- Understand what key MESSAGES resonate and motivate with target audiences to better inform future opportunities, leveraging all available data points (research, client feedback, responses to date. This responsibility is shared with the Experience Strategy team, Editorial Services and Product Marketing.
- Articulate these key understandings via annual plans and campaign briefs to establish clear goal and benefits of target audiences.
- Create and maintain positive working relationships with Experience Marketers, Sales, Relationship Managers, Client Portfolio Managers, and others to inform key audience insights.
Responsibilities
- Translates client need, market analysis and business partner input into objectives and key programs for Client Marketing annual plan.
- Sets annual Marketing Program objectives in conjunction with Campaign Experience Team Lead.
- Creates campaign briefs based on research and data available on designated audiences, outlines measurable campaign objectives.
- Fields, facilitates and coordinates additional opportunities and point of sale injects (i.e., ad hoc requests) with business partners and Campaign Experience Team Lead.
- Inputs into the annual content strategy plan and work with Editorial Services on appropriate keywords to enhance SEO strategy.
- Review high level campaign experience maps within Complex, Dynamic briefs
- Reviews initial messaging and creative to ensure alignment to audience need and business strategy
- Outline key campaign dates, mandatories and other relevant information as it relates to annual plan and campaign plan success.
- Establish annual goals in collaboration with Experience Marketing Lead across programs, including forecasting annual KPIs
- Working with Marketing Analytics and Experience Marketing Lead, track to annual goals
- Provides insights on above in collaboration with Experience Marketers on all programs during quarterly reviews
- Works with Experience Marketers on individual campaign analytics expectations for brief
- Provide guidance throughout the campaign development process, answering questions as needed and ensuring campaign delivery meets overall audience strategies.
- Researches and articulates client challenges by audience segment and provide that insight in briefs, in planning exercises and within other relevant conversations
- Acts as business partner Marketing single point of contact to relay marketing efforts, provide audience insights and other support
Requirements
- Bachelor's degree in a related field, or an equivalent combination of education and work experience.
- 5-7 plus years' experience in campaign execution demonstration of cross-functional collaboration.
- Very detail-oriented with ability to work independently and take a hands-on approach but also collaboratively across teams and all levels of the organization.
- Excellent written and oral communication skills.
- Financial services industry experience preferred.
- Proficiency in Microsoft Suite, and B2B marketing tools such as Salesforce marketing programs.
- Exhibits the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven, Adheres to the highest ethical standards and business practices, and Supports a culture of compliance.
Additional Requirements:
Employees are required to be in the office on a scheduled frequency. Adherence to this schedule is essential to fulfilling the expectations of the role.
American Century Investments is committed to complying with the Americans with Disabilities Act and all other applicable Equal Employment Opportunity laws and regulations. As such, American Century strives to provide a reasonable accommodation to any qualified individual under the ADA to perform essential job functions.
American Century Investments believes all individuals are entitled to equal employment opportunity and advancement opportunities without regard to race, religious creed, color, sex, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age for individuals forty years of age and older, military and veteran status, sexual orientation, and any other basis protected by applicable federal, state and local laws. ACI does not discriminate or adopt any policy that discriminates against an individual or any group of individuals on any of these bases.
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