Social Media Associate - Asian Markets

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and G.I. Joe Laser Tag. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys R Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.
For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.
KEY OBJECTIVES
Social Media Associate for Asian Markets typically has a diverse and dynamic role. Here are some key responsibilities and qualifications you might find in such a job description:
RESPONSIBILITIES

• Strategic Planning: Work closely with the Asian Markets team to develop and implement a comprehensive social media strategy tailored to key Asian markets, aligning with the company’s global vision and objectives.
• Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape.
• Social Media Account Management: Create, manage, and monitor all key Asian social media accounts, such as WeChat, Xiao Hong Shu, Douyin/TikTok, Lemon8. Work with KOLs and Influencers to produce quality content and enhance custom engagement.
• Brand Management: Ensure consistent brand messaging and positioning across all social media channels.
• Team Player: Collaborate with cross-functional teams, including marketing, PR, events, and design, to ensure cohesive and brand-consistent outputs.
• Performance Tracking: Monitor social media metrics and KPIs, providing insights and strategic recommendations to optimize performance and ROIs.
• Compliance: Ensure all marketing activities comply with local regulations and company policies.

DESIRED QUALIFICATIONS

• Education: Bachelor’s Degree in Marketing, Social Media, Business, or a related field. MBA preferred.
• Experience: Minimum 2 years of experience in social media strategy and management, with a focus on Asian markets. Working experience in Asia (i.e. China, Korea) is a plus.
• Skills: Proven track record of developing and managing social media campaigns. Proficient in social media analytics tools and platforms. Good at photography and video-editing. Excellent communication and negotiation skills, and the ability to work in a fast-paced environment. Proficiency in multiple leagues and Mandarin is a must.
• Cultural Awareness: Understanding of cultural nuances and consumer behavior in different Asian countries.
• Bilingual: Fluency in Mandarin.

This role is crucial for driving growth and brand awareness in the diverse and dynamic markets of Asia.

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status or any other basis prohibited by law.