Marketing Specialist

Job Overview:

We are seeking an experienced and highly skilled Marketing Director with a strong background in proposal writing and content creation within the construction industry. The ideal candidate will be responsible for leading and executing marketing strategies, with a specific focus on crafting compelling proposals and high-quality content that supports our business development efforts. This role requires both strategic vision and hands-on expertise in developing content that resonates with clients, stakeholders, and partners in the construction sector.

Key Responsibilities:

• Proposal Development: Lead the creation of winning proposals and bids for new business opportunities, ensuring all submissions are tailored to client needs and align with industry standards.
• Content Creation & Strategy: Develop a content strategy that highlights the company’s expertise in the construction industry, including creating brochures, website copy, blog posts, press releases, case studies, and technical documentation.
• Marketing Strategy: Develop and implement comprehensive marketing strategies to promote the company’s brand, services, and value proposition within the construction market.
• Brand Messaging & Positioning: Ensure consistent and effective messaging across all marketing channels, reinforcing the company’s reputation as a leader in the construction industry.
• Collaboration with Sales and BD Teams: Work closely with business development and sales teams to align marketing and proposal strategies with the company’s sales goals and customer needs.
• Market Research & Trends: Stay current with construction industry trends, competitor activities, and emerging technologies to identify opportunities for differentiation and innovation in marketing efforts.
• Team Leadership: Oversee a team of marketing professionals, providing guidance and ensuring high-quality output across all marketing functions.
• Client & Stakeholder Engagement: Engage with clients and stakeholders to understand their needs and develop customized marketing and proposal materials that align with project requirements.

Key Qualifications:

• Bachelor’s degree in Marketing, Communications, Construction Management, or a related field.
• Minimum of 7-10 years of experience in marketing within the construction or related industries.
• Strong proposal writing skills, with a proven track record of creating successful proposals for public and private sector construction projects.
• Exceptional content writing abilities, with experience in drafting technical content, client-facing materials, and promotional pieces for the construction industry.
• Solid understanding of the construction industry, including terminology, project types, regulatory requirements, and challenges.
• Experience managing marketing campaigns, branding initiatives, and digital marketing strategies.
• Proficiency in marketing software and tools (e.g., Canva, InDesign, HubSpot, Google Analytics, Adobe Creative Suite, Microsoft Office Suite).
• Strong leadership and team management skills with the ability to mentor and develop a team.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.
• A strong portfolio of proposal and content writing examples within the construction industry is highly desirable.

Preferred Qualifications:

• Master’s degree in Marketing, Business Administration, or a related field.
• Experience with construction project management or familiarity with the proposal and bidding process in the construction sector.
• Familiarity with construction-related certifications, standards, and regulations.

Why Join Us:

• Opportunity to play a key role in growing and positioning a leader in the construction industry.
• Work in a dynamic and collaborative environment with a focus on innovation and quality.
• Competitive salary and benefits package.
• Professional development opportunities.