What are the responsibilities and job description for the Marketing Analyst Job at American Equity Investment Life Insurance Company in We position at American Equity Investment Life Insurance Company?
At American Equity Investment Life Holding Company ® we offer leading annuity products that help empower our clients to fulfill their needs and wants in retirement. Our success comes from hiring high-energy individuals who embody the beliefs that drive our unique culture. We currently fund over half a million retirements nationwide, and have been headquartered in West Des Moines, Iowa, for over twenty-five years with satellite offices in Charlotte, NC and New York, NY.
GENERAL PURPOSE OF THE JOB :
The Marketing Analyst is responsible for reinforcing data-driven decision-making and enhancing the overall effectiveness of our marketing efforts. This role utilizes a robust education in data analysis and data visualization, strong communication skills, and the ability to translate complex data into actionable insights. This role works cross-functionally with other analytics teams to determine the value of efforts across all Marketing touchpoints and campaigns.
As part of AEL's Early Talent Program, you'll have the opportunity to grow your career through structured mentorship, professional development, and networking experiences. Our cohort-based approach fosters connection, collaboration, and exposure to various areas of the business, ensuring a well-rounded start to your career.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
- Activates marketing analytics strategy to measure and optimize marketing efforts across various channels and campaigns.
- Analyzes marketing data to identify trends, opportunities, and areas for improvement.
- Collaborates with marketing, sales, and product teams to define key performance indicators (KPIs) and develop reporting frameworks.
- Presents insights and recommendations to leadership to inform strategic marketing decisions.
- Participates in the creation and ongoing optimization of dashboards and reports to track marketing performance and identify opportunities to maximize our efforts.
- Support tag testing in analytics platforms to ensure performance is trackable and data collection is accurate.
- Maintains data integrity and accuracy by supporting and refining data governance practices.
- Partners with data science to use advanced statistical techniques and data modeling to predict customer behavior and identify target audiences.
- Utilizes analytics tools to monitor user behavior, traffic sources and conversion paths, providing comprehensive insights to campaign owners and business stakeholders.
- Recommends and assists in Channel Marketing and Creative teams in conducting A / B testing and other experimental methodologies to enhance targeting, creative and overall campaign performance.
- Provides guidance and consultation to marketing and creative teams on applying analytics best practices that enable testing and measurement programs.
- Researches and stays up to date with industry trends and emerging technologies.
- Performs other related duties as assigned.
SUPERVISORY RESPONSIBILITIES :
Direct Reports : None
Indirect Reports : None
EDUCATION AND / OR EXPERIENCE :
CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS :
KNOWLEDGE, SKILLS AND ABILITIES :
Minimum knowledge, skills and abilities required to successfully perform the job.
This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job related instructions and be required to perform other job related work requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.
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