What are the responsibilities and job description for the Marketing Manager Job at American Esoteric Laboratories in Dallas position at American Esoteric Laboratories?

Job Functions, Duties, Responsibilities and Position Qualifications :

Marketing Manager - Drive Sonic Healthcare USA’s Brand Forward

Are you a dynamic marketing leader with a passion for shaping innovative strategies in the healthcare industry? Sonic Healthcare USA is seeking a Marketing Manager to play a pivotal role in crafting and executing our integrated marketing strategy. This position offers the opportunity to make a significant impact in both B2B and B2C healthcare services , including laboratory, pathology, and patient outreach services.

Key Responsibilities :

As a key member of our Marketing Team, you will :

Develop and execute best-in-class marketing programs that align with strategic business goals.
Create and manage content strategies, external communications, and marketing campaigns.
Collaborate with agency partners and internal stakeholders to build cohesive brand experiences.
Manage budgets, marketing operations, and event planning to ensure seamless execution.

We’re looking for a strategic thinker with deep experience in today’s modern healthcare marketing ecosystem—someone who understands how to connect with both physician and patient audiences through targeted, results-driven marketing. Reporting to the Director of Marketing, you’ll also serve as the in-house brand strategist , helping shape Sonic Healthcare USA’s future growth and engagement.

EDUCATION :

A bachelor’s degree in Advertising, Marketing, Public Relations, Communications or related field is required.

MBA or equivalent experience preferred.

EXPERIENCE :

8 years of experience in a Marketing role developing content and implementing marketing campaigns in a B2B and B2C healthcare environment.

Laboratory and diagnostic medicine or life sciences industry experience or related healthcare services preferred.

Experience in marketing patient outreach service locations.

Experience in go-to-market strategy, campaign design and execution.

Experience in data analytics and dashboard creation.

Experience in graphic design, video animation and working with a CMS preferred.

Required Knowledge and Skills :

Advanced level proficiency in Microsoft Office products, specifically PowerPoint.

Excellent writing, communication, and time-management skills.

Demonstrated project management skills with strong attention to detail and the ability to multitask in a fast-paced environment.

Strong research, analytics and reporting capability.

Excellent time management and organizational skills required.

Creative / critical thinking and problem-solving skills required.

Occasional travel required.

Ready to lead and inspire? Join us and help revolutionize healthcare marketing!

Scheduled Weekly Hours : 40

Job Category : Marketing

Company : Sonic Healthcare USA, Inc

Sonic Healthcare USA is an equal opportunity employer that celebrates diversity and is committed to an inclusive workplace for all employees. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, age, national origin, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

About Us

About Sonic Healthcare USA

Sonic Healthcare USA is a subsidiary of Sonic Healthcare Limited, one of the world's largest medical diagnostic companies, providing laboratory services to medical practitioners, hospitals and community health services, with operations in eight countries, on three continents and providing care to over 100 million patients each year. Sonic Healthcare USA is a leading provider of state-of-the-art laboratory services and pathology practices throughout the USA with eight operating divisions and nearly eight thousand US-based employees, 330 Pathologists and serving over 30 million patients per year. Sonic Healthcare USA operates under a federated business model that emphasizes medical leadership and community-based testing services to provide outstanding quality and service to the doctors and patients that they serve. For more information, visit the Sonic Healthcare website at

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Marketing Manager Job at American Esoteric Laboratories in Dallas

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