What are the responsibilities and job description for the Senior Analyst - B2B Brand Strategy and Marketing position at American Express?
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express Global Commercial Services (GCS) is the leading payment issuer and partner for businesses, supporting small business owners and companies with products and services to help them run and grow their businesses. The B2B Brand Strategy & Marketing Team sits within the Marketing Strategy & Content team in the B2B Marketing organization. This team is focused on establishing the B2B brand strategy, go-to-market launches, managing B2B social media and developing marketing standards across all channels & touchpoints, including how they connect to the Masterbrand.
This position is a unique blend of brand, marketing strategy and advertising to deliver on GCS’s top business priorities. This is a high visibility role with the opportunity to shape how we go to market with our B2B brand, products and services.
As a Senior Analyst - B2B Brand Strategy and Marketing, you will support the development and implementation of key B2B brand and marketing strategies and go-to-market activations to deliver the next generation of American Express’ B2B Brand and advertising. This includes working in close collaboration with cross-functional teams and agencies to launch strategic brand strategies and compelling and connected campaigns.
Key Responsibilities:
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express Global Commercial Services (GCS) is the leading payment issuer and partner for businesses, supporting small business owners and companies with products and services to help them run and grow their businesses. The B2B Brand Strategy & Marketing Team sits within the Marketing Strategy & Content team in the B2B Marketing organization. This team is focused on establishing the B2B brand strategy, go-to-market launches, managing B2B social media and developing marketing standards across all channels & touchpoints, including how they connect to the Masterbrand.
This position is a unique blend of brand, marketing strategy and advertising to deliver on GCS’s top business priorities. This is a high visibility role with the opportunity to shape how we go to market with our B2B brand, products and services.
As a Senior Analyst - B2B Brand Strategy and Marketing, you will support the development and implementation of key B2B brand and marketing strategies and go-to-market activations to deliver the next generation of American Express’ B2B Brand and advertising. This includes working in close collaboration with cross-functional teams and agencies to launch strategic brand strategies and compelling and connected campaigns.
Key Responsibilities:
- Provide strategic thought leadership and support across B2B brand strategies and go-to-market campaigns to drive business goals and priorities.
- Support development of B2B brand narratives that drive more impactful and connected marketing communications (I.e. brand positioning, messaging, visual identity, etc.)
- Support B2B above the line campaigns across briefing, creative, production and measurement processes to drive business priorities.
- Lead development of brand and campaign initiatives including strategic playbooks with clear and actionable guidance, campaign landing pages and below the line marketing including planning, measurement and tracking.
- Lead B2B Brand Center of Excellence for GCS providing ongoing support to marketers and leading B2B Brand Box, ongoing intake surveys, brand consultation and trainings, etc.
- Own and track project plans for B2B initiatives by gathering and analyzing inputs from key stakeholders, providing regular status reports to core team, and raising obstacles.
- Work in close collaboration with cross-enterprise and cross-functional teams to ensure all work is well validated, socialized and implemented.
- Partner closely with creative agencies and key internal partners such as Global Advertising & Brand Management, Amex Insights, Customer Marketing, Acquisition Marketing, Product Management and Legal/Compliance.
- 2 years’ experience in marketing, advertising and/or brand strategy.
- Demonstrated ability developing & implementing brand strategies and marketing campaigns across above the line and below the line activations preferred.
- Strategic thinker who can interpret customer and campaign data to drive actionable recommendations and results.
- Strong project management and organizational skills including attention to detail, handling multiple priorities, leading timelines, driving flawless executive
- Effective relationship manager with the ability to influence and mobilize cross-functional teams and leadership levels.
- Highly effective communicator with strong interpersonal, oral and written communication skills and the poise to influence and collaborate across a diverse global organization.
- Self-motivated and ambitious with a passion to work in a high performing, results-oriented environment.
- Creative problem solver who can anticipate and solve challenges proactively with a “can do” attitude.
- B2B financial services marketing and/or product experience a plus.
- Experience with conducting and analyzing customer research a plus.
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Salary : $55,000 - $105,000
