General Manager

Description

Position Overview:
As the General Manager, you will be responsible for developing and executing a comprehensive strategy to maximize profitability by gathering the largest and most desirable audience with our broadcast and digital platforms and enabling our clients and partners to effectively advance their business and strategic interests through our products. You will oversee the sales team, build strong relationships with key clients, and collaborate with the marketing, programming, and management teams to drive business growth. This is a high-level position ideal for a seasoned leader with a deep understanding of the radio industry and a proven track record of exceeding sales and profitability targets.

Key Responsibilities:

• Enterprise Leadership: Lead, motivate, and manage a team of managers and their staffs to grow and maintain a competitive audience market share; establish and achieve revenue targets; and drive new business development in broadcast sales, digital sales, and event marketing.
• Community Service: Dedicate our brands and our colleagues to provide meaningful service and goodwill to the communities that we serve through collaboration with our clients, our partners and our audience 
• Revenue Growth: Develop and implement strategies to increase and maintain advertising revenue across the brands of the company, including local, regional, and national clients.
• Client Relationship Management: Cultivate and maintain strong relationships with key clients, agencies, and partners to ensure continued business success.
• Market Research & Strategy: Analyze market trends, competitive landscapes, and customer needs to identify growth opportunities and tailor sales strategies accordingly.
• Sales Training & Development: Provide ongoing coaching, training, and mentorship to sales staff, ensuring they have the tools and knowledge needed to succeed.
• Budgeting & Forecasting: Develop sales and operational forecasts; monitor revenue projections; and manage the market budget to ensure profitability and cost-effectiveness.
• Collaboration: Work closely with the programming, marketing, and operations teams to create effective client driven promotional campaigns and align sales efforts with overall company goals.
• Reporting & Analysis: Track and report on sales performance, key metrics, and KPIs to senior management.

Qualifications

Qualifications:

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5 years of experience in sales leadership roles, with a proven track record in broadcast advertising sales or a related media industry.
• Strong understanding of advertising sales strategies and market trends.
• Excellent leadership, communication, and interpersonal skills.
• Ability to build and maintain long-term relationships with clients and key stakeholders.
• Strong negotiation and presentation skills.
• Proven ability to analyze data and adjust strategies to maximize sales performance.
• A self-starter who thrives in a fast-paced, dynamic environment.

Preferred Qualifications:

• Experience with digital sales, including streaming, podcasting, and online radio.
• Previous experience managing a large sales team.
• Familiarity with CRM systems (Salesforce, etc.) and sales analytics tools.