What are the responsibilities and job description for the Senior Copywriter position at American Management Association Intl?
Overview
American Management Association (“AMA”) is looking for a Senior Copywriter who will create compelling, on-brand copy across all digital and print channels to support sales, marketing and AMA’s overall business goals. The Senior Copywriter will collaborate across all functions to best understand our products, solutions, audiences and measurements for success to produce the most effective messaging and results.
Responsibilities
- Write creative, on-brand, results-driven promotional copy for the web, digital ads, email and print to support open enrollment seminars and corporate learning solutions goals
- Write search engine optimized web copy for promotions and course descriptions
- Support sales teams through sales enablement materials such as phone scripts, email templates, product sell sheets and social post copy
- Support thought leadership publications, papers, and press releases, including writing opening statements from the CEO or other executives
- Collaborate with product managers, marketing managers and the digital team to best understand product and marketing goals
- Translate concepts and strategies into striking, engaging copy
- Attend and engage in creative brief project kick-off meetings
- Other related duties
Qualifications
- BA/BS required.
- 5 years experience writing for multi-channel marketing campaigns. Direct mail copy writing experience strongly preferred
- Exceptional copywriting, editing and grammar skills with a working knowledge of marketing and media
- Must be able to develop strong headlines, sell copy and call to actions for print, web, email and social
- Understanding of differences and limitations when writing across different media channels
- Ability to write in various styles and flex to meet the needs of different audiences
- Must be motivated, highly organized, flexible and detail oriented
- Hold the ability to thrive in a fast-paced, deadline-driven environment—independently and with a team
- Must have excellent time-management and communication skills
- Ability to receive feedback well
- Prior experience in education space a plus
- Travel in accordance with business need (less than 10%)
More about American Management Association:
AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, corporate and government solutions, and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.
An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization
