What are the responsibilities and job description for the MARKETING MANAGER II (HYBRID) position at American Medical Association?
Marketing Manager II
Chicago, IL (Hybrid)
The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a Marketing Manager II on our Health Solutions team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.
As a Marketing Manager II, you will develop and execute marketing plans that align with business unit objectives for AMA Health Solutions. Plans will include sales enablement and lead generation by owned (website and email), paid media (print and digital, SEM / PPC), earned media, and social media, as well as online, hybrid and live events to meet measurable business goals for awareness, engagement, and conversion. Establish key ROI and KPIs, manage the budget and timeline, and drive alignment and successful communications across the organization.
RESPONSIBILITIES :
Marketing and Planning
- Align marketing strategies with business unit and sales leadership priorities.
- Develop plans to support achievement of those objectives.
- Create and manage integrated marketing campaigns to meet marketing and business development goals leading to increased pipeline for sales.
- Develop lead generation programs targeting key buyers in identified priority accounts.
- Coordinate, collaborate and maintain effective communications with internal and external stakeholders to ensure awareness, cohesion and alignment on implementation of marketing plans and tactics.
- Work closely with core line of business team including operations, sales, product managers, project managers, and digital platform owners to deliver educational programming and marketing content.
- Participate in cross-functional product launch teams on product strategy and demand assessment for new product offerings.
- Create and execute go-to-market tactics for key product launches.
Market Development
Marketing Performance Tracking
May include other responsibilities as assigned
REQUIREMENTS :
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE / AA employer, the American Medical Association will not discriminate in its employment practices due to an applicants race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
